Generac Wins Two Red Dot Design Awards for Recent Product Launches

Generac XG Series and PWRcell2 receive prestigious, global recognition in product design

WAUKESHA, Wis., May 21, 2025 /PRNewswire/ -- Generac Holdings (NYSE: GNRC) proudly announces that the product launches for Generac XG Series and PWRcell2 have been recognized for their exceptional product design in the 2025 Red Dot Design Awards. These awards come as a major milestone for Generac, signaling that the company stands out among the very best branding and design on a global scale.

Since 1954, the Red Dot Design Awards have recognized products with outstanding form, function and innovation. Winners are given a Red Dot Label, published in a standard-setting exhibition and used as a model for industry and consumers alike. Awards are decided by a jury of international experts including designers, professors and specialist journalists from various fields. Products are evaluated on quality of functionality, aesthetics, usability and responsibility.

"Generac is committed to improving power by design and putting consumers at the center of everything we do. We are honored to be recognized for our user-friendly design and reliable products," said Generac President and CEO Aaron Jagdfeld.

Generac products that earned the award this year include:

XG Protector Series

The Generac XG Protector Series is a home-standby generator designed with a focus on minimalism, efficiency, and aesthetics for both residential and commercial use. The design emphasizes a clean, streamlined appearance that integrates seamlessly into its environment. By optimizing material usage and tooling processes, we achieved a more efficient, environmentally conscious design while maintaining structural integrity and performance. The result is a visually appealing generator that combines form and function, offering reliable power backup with a refined, modern look.

PWRcell2

We designed Generac PWRcell2 to meet the increasing need for dependable and sustainable energy storage solutions. Recognizing the growing concerns about energy reliability and the demand for improved energy management, we focused on developing a system that excels in performance while also integrating seamlessly into various environments.

Our modular design provides scalability, allowing users to expand the system as their energy requirements evolve. We prioritized a form that harmonizes functionality with aesthetic considerations, ensuring that our product integrates seamlessly into a range of spaces without attracting undue attention. PWRcell2 is part of an integrated home energy ecosystem that includes solar, the ecobee by Generac Smart Thermostat Enhanced Generac's Level 2 EV Chargers and our line of home standby generators.

"The reliable XG Protector Series and innovative PWRcell2 are the result of massive cross-functional efforts between Generac's industrial design, research, engineering product and management teams," said Generac Senior VP Global Product Management and Industrial Design Randy Sandlin. "We are excited to be among the very best in product design around the world."

For more information about the Red Dot Design Award, visit RedDot.org.

About Red Dot Design Awards

The Red Dot Design Award is one of the largest design competitions in the world. Initiated by Prof. Dr. Peter Zec in the 1990s, the Product Design Award is given to outstanding products with aesthetically pleasing, functional, sustainable and innovative design. Being awarded with the Red Dot signifies belonging to the best in design and business amongst international and domestic competitors. Excellent design is selected by expert juries in the fields of product design, communication design and design concepts.

About Generac

Generac Holdings, Inc. (NYSE: GNRC) is a total energy solutions company that empowers people to use energy on their own terms. Founded in 1959, Generac is a leading global designer, manufacturer, and provider of a wide range of energy technology solutions. The Company provides power generation equipment, energy storage systems, energy management devices & solutions, and other power products serving the residential, light commercial, and industrial markets. Generac introduced the first affordable backup generator and later created the automatic home standby generator category. The Company continues to expand its energy technology offerings for homes and businesses in its mission to Power a Smarter World and lead the evolution to more resilient, efficient, and sustainable energy solutions.

Media Contact: Jonathan Stern
[email protected] | (312) 402-7167

SOURCE Generac Power Systems, Inc.