General Shale's Mobile App Brings Cutting-Edge Technology to Construction Planning and Estimating

Jan 25, 2013, 15:21 ET from General Shale

JOHNSON CITY, Tenn., Jan. 25, 2013 /PRNewswire/ -- General Shale has launched an innovative, state-of-the-art tool to assist construction professionals and homeowners with designing buildings, selecting products, calculating costs and purchasing materials for their projects.

General Shale is a wholly owned, North American subsidiary of Wienerberger AG and a leading manufacturer of brick, one of the world's oldest green building materials. This year marks General Shale's 85th anniversary.

The mobile app, which can be downloaded free via the iPhone App Store, allows users to browse product colors and sizes in brick, thin brick, pavers and do-it-yourself outdoor living kits and then email favorite selections or final cost calculations without leaving the app. A calculator function enables the user to estimate material costs when building with brick or pavers, based on parameters such as square footage, brick size, labor costs and more. Estimates do not include shipping prices or taxes.  

"The mobile app makes building projects easy from concept to completion," says General Shale President and CEO Dick Green. "It's a tremendous help for contractors, architects and designers – or for anyone involved in a building project – especially when they are on the job or planning a construction project."

Mobile app users may locate the nearest General Shale retail store or distributor, as well as a GPS map, from the "Where to Buy" feature. They can also link to the General Shale or BIA (Brick Industry Association) websites.

To access the mobile app via the iPhone App Store, visit


General Shale is America's largest brick, stone and concrete block manufacturer, supplying a wide variety of masonry materials for residential, commercial and specialty architectural projects. These materials include brick, thin veneers, stone, outdoor living kits and various building materials. There are approximately 250 distinct combinations of sizes, colors and textures to complete any building project. With a life cycle of more than 100 years, the sustainability of brick is the company's commitment to responsible stewardship.

Throughout the U.S. and Canada, General Shale operates manufacturing facilities in nine states and provinces, in addition to a network of 32 distribution centers across the country. General Shale was founded in 1928 and is headquartered in Johnson City, Tenn. For more information, visit


Headquartered in Austria with a network of 226 plants in 30 countries, Wienerberger is the largest brick company in the world. The company ranks number one in the European clay roof tile market and holds a leading position for pipe systems in Europe, as well as in concrete pavers in Center-East Europe. For more information, visit

Contact Information: Dawn Henning, 800-414-4661,

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SOURCE General Shale