Genuine Interactive Recognized by Web Marketing Association

BOSTON, Oct. 2, 2013 /PRNewswire/ -- Genuine Interactive received a 2013 WebAward for its digital work for New England Baptist Hospital. The website, NEBH.org was awarded the Healthcare Provider Standard of Excellence award by the Web Marketing Association (WMA). Since 1997, the WMA's annual WebAward Competition has been setting the standard of excellence for website development.

(Logo:  http://photos.prnewswire.com/prnh/20121127/NE19178LOGO )

Genuine's work for NEBH.org won the Healthcare Provider Standard of Excellence award based on the site's design, ease of use, copywriting, interactivity, use of technology, innovation and content. More than 1,500 entries were submitted from 40 countries.

"Our strategic approach to building a brand's digital presence in the healthcare industry, prove that compliant websites can also be interactive and engaging," said Chris Pape, executive creative director and co-founder of Genuine. "NEBH.org is a perfect example. Genuine worked closely with New England Baptist Hospital to strategically align the needs of its target audience and business goals to create a unique digital experience that sets them apart from competitors."

Annually, independent expert judges from around the world review sites in 96 industries and the best sites are recognized with a WebAward. The WebAward Competition is the premier award recognition program for Web developers and marketers worldwide.

Genuine Interactive is a full-service interactive agency armed with a team of 90+ digitally savvy employees who create fully interactive experiences for national brands. Genuine's capabilities range from developing branded iPad apps to digital out-of-home experiences, to interactive websites and shareable videos produced in the in-house studio. Genuine is equipped with an account services team, expert developers, designers, digital media and social media analysts, who deliver award-winning, digitally engaging campaigns for clients. For more information, visit http://www.genuineinteractive.com.

MEDIA CONTACT: Lilian Ma, [email protected], (617) 451-9700

SOURCE Genuine Interactive