Genuine Interactive Websites Receives W3 Awards

BOSTON, Sept. 26, 2013 /PRNewswire/ -- Genuine Interactive, a full-service interactive agency, and its clients, Lysol^®, Finlandia Cheese, and Shared Value Initiative each won a Silver 2013 W³ Award. The seventh annual W³ Awards recognizes creative excellence on the web. This year, more than 4,000 entries were submitted by ad agencies, public relations firms, interactive agencies, in-house creative professionals, web designers, graphic designers, and web enthusiasts. 

(Logo: http://photos.prnewswire.com/prnh/20121127/NE19178LOGO )

Lysol^®, a health and hygiene brand under Reckitt Benckiser LLC, was recognized for its website in the Consumer Goods category. Finlandia Cheese, one of the most highly regarded cheese brands in the US, was awarded in the Food & Beverage category, and Shared Value Initiative, in the Charitable Organizations/Non-profits category. Shared Value Initiative is a global community of practice committed to driving adoption and implementation of share value strategies among leading companies, civil society, and government organizations.

"Genuine works closely with its clients, like Lysol®, Finlandia, and Shared Value Initiative to create a unique digital experience for its target audience," said Chris Pape, executive creative director and co-founder of Genuine. "We make it our mission to create engaging interactive websites that help clients achieve business goals, while setting itself apart from competitors."

The W³ Awards honors creative excellence on the Web, and recognizes the creative and marketing professionals behind award-winning websites, web video and online marketing programs. The W³ Awards is sanctioned and judged by the International Academy of Visual Arts (IAVA), an invitation only body consisting of top-tier professionals from a "who's who" of acclaimed media, advertising, and marketing firms.

"We were amazed at the caliber and quality of work we received this year. Our winners continue to push the envelope of Internet creativity and web design, and it's gratifying to see such great work from the smallest agencies to the biggest firms," said Linda Day, the director of the IAVA.

Genuine Interactive is a full-service interactive agency armed with a team of 90+ digitally savvy employees who create fully interactive experiences for national brands. Genuine's capabilities range from developing branded iPad apps to digital out-of-home experiences, to interactive websites and shareable videos produced in the in-house studio. Genuine is equipped with an account services team, expert developers, designers, digital media and social media analysts who are delivering award-winning, digitally engaging campaigns for clients. For more information, visit http://www.genuineinteractive.com.

MEDIA CONTACT: Lilian Ma, [email protected], (617) 451-9700

SOURCE Genuine Interactive