Georgia-Pacific Joins Mother Nature Network to Tell Its Sustainability Story

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Feb 02, 2010, 10:00 ET

ATLANTA, Feb. 2 /PRNewswire/ -- An 82-year-old story is finding a fresh new voice online. Georgia-Pacific has joined the Mother Nature Network (MNN), a leading Web site for environmental news and information viewed by more than 5 million people last year. Georgia-Pacific is the new sponsor of the Business channel – Building, Products, Supplies, and the Home channel – Building & Remodeling of MNN.

(Photo: http://www.newscom.com/cgi-bin/prnh/20030425/PAPLOGO)

Since its beginning in 1927, Georgia-Pacific has strived to be a sustainable organization by using resources wisely, actively supporting communities and creating products that improve people's lives and contribute to the well-being of society.

Sustainability has taken on a new level of importance for consumers, communities and society as a whole in recent years. There is increasing interest in where raw materials come from, how products are manufactured, and the impact companies have on the quality of life in the places where they have operations. Companies also have similar interests when choosing business partners and suppliers.

"We believe Mother Nature Network will be an effective way of letting people know about Georgia-Pacific's sustainability efforts, including how we help our customers and suppliers improve their sustainability performance," said Bill Frerking, Georgia-Pacific's vice president and chief sustainability officer.

The new Georgia-Pacific-sponsored sections include news and feature articles and videos about commercial buildings and construction, home building and remodeling, and the products and supplies that make them all more sustainable. Ads, videos and feature stories on the company's products within these market segments, along with general information on its sustainability, also are included.

"Georgia-Pacific has demonstrated leadership and commitment to the principles of corporate social, environmental and economic responsibility," said Joel Babbit, CEO of Mother Nature Network. "This relationship will enable more people to learn about and get involved in the company's many programs and initiatives."

Sheila Weidman, Georgia-Pacific's senior vice president – communications, government and public affairs, said: "With people increasingly using the Web as their first source of information and news, it's important that we are visible online. Having a voice on this website will help us participate in the sustainability dialogue with our customers and consumers."

About Mother Nature Network

Mother Nature Network (MNN.com) is a leading provider of environmental news and information and one of the three most visited for-profit environmental websites in the world (Alexa Information Services; December 2009).

Unlike the academic and technical approach taken by most environmental resources, MNN offers a design and voice aimed at mainstream consumers and business people. Content covers a comprehensive range of topics—divided among eight channels: Earth, Food, Home, Family, Technology, Business, Lifestyle, and Transportation. Almost 70 percent of content is original and includes breaking news, how-to-guides, video series, and state-by-state reports. MNN content is distributed worldwide via arrangements with Gannett, The Weather Channel, Hachette, and Tribune and attracts visitors from over 200 different countries.

Co-founded in 2009 by former advertising executive Joel Babbit and environmentalist Chuck Leavell, keyboardist for the Rolling Stones, MNN was selected as one of Fortune's "5 Great Green Ideas" and was one of Newsweek's "Top Picks" for 2009. It has been labeled "The Green CNN" by Time, "The USA Today of Sustainability" by Fast Company, and "Green Machine" by the Associated Press.

About Georgia-Pacific

Headquartered at Atlanta, Georgia-Pacific is one of the world’s leading manufacturers and marketers of building products, tissue, packaging, paper, cellulose and related chemicals. The company employs more than 40,000 people at approximately 300 locations in North America, South America and Europe. Georgia-Pacific creates long-term value by using resources efficiently to provide innovative products and solutions that meet the needs of customers and society, while operating in a manner that is environmentally and socially responsible and economically sound. The familiar consumer tissue brands of Georgia-Pacific Consumer Products LP include Quilted Northern^®, Angel Soft^®, Brawny^®, Sparkle^®, Soft 'n Gentle^®, Mardi Gras^®, So-Dri^® and Vanity Fair^®. Dixie Consumer Products LLC, a Georgia-Pacific company, manufactures the Dixie^® brand of tabletop products. Georgia-Pacific has long been among the nation’s leading manufacturers and suppliers of building products to lumber and building materials dealers and large do-it-yourself warehouse retailers, with brands such as Plytanium^® plywood, DryPly^® water repellent plywood, Ply-Bead^® panels and Wood I Beam^™ joists offered by Georgia-Pacific Wood Products LLC and DensArmor Plus^® interior panels, DensGlass^® Sheathing and ToughRock^® drywall offered by Georgia-Pacific Gypsum LLC. For more information, visit www.gp.com.