Georgia Tech Professor Develops Research on "Ecosystems of Hype" in the IT Industry Using Northern Light's Millie

BOSTON, Oct. 31, 2017 /PRNewswire/ -- Dr. Rahul C. Basole, a professor at the Georgia Institute of Technology, has published a paper describing research he conducted into "ecosystems of hype" in the information technology (IT) industry using Northern Light's Millie market intelligence portal and Northern Light Business News.

In his paper, entitled "Visualizing Ecosystems of Hype," Dr. Rahul C. Basole, Associate Professor in the School of Interactive Computing and the Director of the Tennenbaum Institute at Georgia Tech, presents an analysis of the commercial ecosystem of selected emerging technologies derived from a search of media coverage he conducted using Millie.

"We used [Millie's] text mining to identify and extract relevant companies associated with 34 emerging technologies listed on the Gartner Hype Cycle from publicly available data sources (business and technology news, press releases, industry briefings, analyst reports, and blogs)," Basole writes.  From there, he applied Northern Light's MI Analyst text analytics to the large corpus of unstructured data and developed graph visualization techniques to reveal the corresponding ecosystem structure.

"Professor Basole's project illustrates the power of Millie and Northern Light Business News as competitive intelligence research tools, useful in both academia and industry," C. David Seuss, Northern Light's CEO, said.  "It is gratifying to see our product used by such a skilled research practitioner to advance understanding of the complex dynamics of one of the markets we serve."

"Millie was the perfect tool for beginning my research," Basole said.  "It not only offers powerful, integrated search of large, unstructured data sets, it also contains embedded machine learning capabilities that helped to identify and extract relevant information and common themes from the content, which laid the foundation for my subsequent visual analysis of the emerging technology landscape."

Basole's work has been nominated for best paper at the 2018 Hawaii International Conference on System Sciences (HICSS), which will be held in Hawaii in January.

About Northern Light

Northern Light has been providing strategic research platforms for competitive intelligence and market research insights to global enterprises since 1996.  In addition, Northern Light pioneered the application of machine learning and cognitive computing for the automated analysis and extraction of meaning from large collections of market research and competitive intelligence.  Northern Light's current clients include 10 of Boston Consulting Group's 50 "Most Innovative Companies" of 2016, and Fortune 1000 leaders across multiple industries such as information technology, pharmaceuticals, telecommunications, and life sciences.  Northern Light has over 250,000 users of its strategic research portals.  Headquartered in Boston, Massachusetts, Northern Light has unique content aggregation partnerships with more than 150 of the world's leading syndicated technology and industry research publishers, aggregates business and technology news from over 6,000 news sources, and is a charter member of the Center for Complex Systems and Enterprises at the Stevens Institute of Technology.

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SOURCE Northern Light