Gerber® Helps Babies Master the Chew with "Chew University"
Promotion celebrates parents and their little ones' chompers with daily giveaway prizes focused on the chewing milestone!
Jul 21, 2015, 10:39 ET
FLORHAM PARK, N.J., July 21, 2015 /PRNewswire/ -- Gerber announced this week that they are offering parents an open enrollment in the digitally created "Chew University," an online experience that celebrates the chewing milestone with daily prizes and resources for parents. Chew U was founded in partnership with Gerber's newest product launch, 3rd Foods® Lil' Bits™ recipes, which are made with perfectly sized soft pieces of fruits or veggies to help babies learn how to chew.
"With the creation of Lil' Bits™ products, we wanted to emphasize the importance of chewing in a fun and creative way to parents who are experiencing this developmental milestone for the first time with their babies," said Aileen Stocks, Chief Marketing Officer. "With Chew U, we offer parents the opportunity to enroll their little scholars in the program with the chance to win Chew U gear."
Chew U will take babies on a journey and arm them with the tools needed to earn their "Masters in Chewing" which is an exciting milestone for parents too! Parents can also create a student ID card for their little one and enter to win prizes on a daily basis, from t-shirts, cardigans and coupons to a "graduation diploma." This is a limited-time promotion for parents so don't miss the chance to celebrate your baby's chompers! To access the promotion, official rules and to learn more go to Gerber.com/ChewU – the site will be active from July 6 to September 4.
Gerber welcomes chewers at all levels to enroll in Chew U! Parents can share and follow along with other chewing scholars on social media by using the hashtag #GerberChewU.
About Gerber
Gerber was founded in 1928 in Fremont, Michigan. Gerber Products Company joined the Nestle family on September 1, 2007. Gerber Products Company is a leader in early childhood nutrition.
About Nestle Nutrition
Nestle Nutrition, part of Nestle S.A., is a world leader in nutrition, health and wellness. Gerber Products Company, founded in 1928, officially joined the Nestle Nutrition family in 2007. Nestle Nutrition and Gerber's combined resources and scientific research expertise have enabled the company to become a worldwide leader in early childhood nutrition. Gerber produces more than 400 food products, all of which are a part of the proprietary Gerber® Start Healthy, Stay Healthy™ nutrition system. The Gerber® Start Healthy, Stay Healthy™ nutrition system combines products, educational resources and services that are designed to encourage the early establishment of healthy eating habits in children from birth to preschool.
SOURCE Gerber