GERBER® INTRODUCES THE ULTIMATE WINTER SURVIVAL HACK FOR PARENTS: THE LIMITED-EDITION PARENT PUFFER

Designed to make parenting during the holidays a little easier, the fun-meets-functional coat arrives alongside festive limited-edition Gerber® snacks for holiday moments on the go.

ARLINGTON, Va., Nov. 12, 2026 /PRNewswire/ -- For nearly 100 years, Gerber® has been a trusted partner to parents, helping families nourish their little ones with high-quality foods and supporting those everyday moments that come with raising a family. And when it comes to getting out the door with little ones in the winter, parents know the struggle is real. That's why this holiday season, Gerber is introducing the exclusive Gerber® Parent Puffer – the ultimate winter survival hack for parents designed to help simplify cold-weather outings, alongside a festive lineup of limited-edition holiday snacks.

Designed around the beautifully chaotic reality of parenting during the holidays, the Gerber® Parent Puffer is a fun and functional coat that keeps everyday essentials within reach. Whether families are heading out to see holiday lights, visiting loved ones and friends, or simply tackling a day of errands, the Gerber® Parent Puffer puts parenting essentials within reach with playful and practical compartments, so parents have everything they need at their fingertips. Features include:

• "Gimme Snacks" Pocket: because having high-quality snacks on hand is an essential part of surviving winter outings, the pocket is perfectly sized to stash Gerber snacks – including Puffs, Yogurt Melts®, and Lil' Crunchies® – to keep the holiday cheer going strong on busy outings.
• "Paci Parking" Pocket: A dedicated pacifier holder, so it never hits an icy sidewalk.
• "Random Rocks" Pocket (IYKYK): A parent pocket for the random treasures your kiddo brings you along the way.
• "Seasonal Sniffles" Tissue Holder: because babies + winter weather = constant wiping.
• Must-Have Compartments: A bottle holder, diaper pocket, wipes pocket, and a pocket for an extra onesie.

"Getting the whole family ready for a holiday outing can sometimes feel like a holiday miracle in itself, between bundling up little ones, packing the snacks and getting everyone out the door you realize how many things parents need to take care of" said Susana Triviño Vásquez, Director of Brand Marketing, Gerber. "At Gerber, we know even the simplest family outing takes a little planning, so we created the Gerber Parent Puffer to make those moments a little easier and a lot more fun. With its 'Gimme Snacks' pocket keeping holiday Puffs, Lil' Crunchies® and Yogurt Melts® along with little one's favorite toys, close at hand, parents can spend a little less time juggling all the things and a little more time enjoying the season together."
 

Along with the Parent Puffer, Gerber is bringing the festivities to the baby food aisle with a new limited-edition holiday flavor and festive holiday designs, including:

• Gerber® Holiday Sugar Cookie Puffs: Capturing the traditional taste of holiday baking, these sugar cookie-inspired puffs are the perfect snack for little ones to feel a part of the next family cookie exchange. These Puffs deliver holiday magic while still being crafted with the wholesome, high-quality ingredients that parents expect.
• Gerber® Strawberry Sleigh Yogurt Melts®: Gerber's classic Strawberry Yogurt Melts®, dressed up for the holidays. Dash through the snow with these festive melt-in-their-mouth snacks. Made with real yogurt* and fruit and no artificial flavors or sweeteners to give parents peace of mind in every bite.
  • *Does not contain live and active cultures.
• Gerber® Apple Sweet Potato Lil' Crunchies®: A savory-sweet crunch that brings the coziest flavors of winter right to snack time. Baked with high-quality ingredients for a fun, seasonal snack that's still wholesome.

How to Purchase the Gerber Parent Puffer

For shoppers looking for practical and affordable holiday gifts for parents, the limited-edition Gerber® Parent Puffer is launching for $19.27 (plus applicable sales tax) – a special nod to the year Gerber was founded, ahead of the brand's 100th anniversary next year.

Parents and caregivers can shop the Parent Puffer exclusively at gerber.com/holidayparentpuffer on a first come, first-served basis, while supplies last, via three drops at 2 p.m. ET on December 4, December 11 and December 18.** Orders are expected to ship in January, making the Parent Puffer a gift that keeps parents warm well into the new year.

Gerber snacks are not included with purchase of the Gerber® Parent Puffer and are sold separately.

The holiday season is a time when families deserve to feel supported and celebrated. To help share warmth and ease the seasonal stress, Gerber, through the Gerber Goodness Fund, is donating $25,000 to One Warm Coat to support the organization's mission to provide free coats to those in need. No purchase is needed for this donation to happen.

Where to Shop Gerber Limited-Edition Holiday Snacks

As the #1 pediatrician-recommended baby and toddler food brand+, Gerber combines nearly a century of expertise with rigorous farm-to-shelf safety standards to help families nourish their little ones at every stage of development.

Parents can find the new limited-edition Holiday Sugar Cookie Puffs (in 1.48 oz. canister for an MSRP of $2.97), plus Strawberry Sleigh Yogurt Melts® (1 oz. pack for an MSRP of $3.68) and Apple Sweet Potato Lil' Crunchies® (1.48 oz. canister for an MSRP of $2.97) in festive holiday packaging, at Walmart, HEB, Meijer, and Albertsons stores nationwide. Prices and availability may vary by retailer.

Visit Gerber.com and follow @gerber on Facebook, Instagram, and TikTok to learn more.

**Limited quantities available. While supplies last; each drop ends when sold out. Limit one (1) Parent Puffer per person, household and shipping address across all drops. Purchasers must be 18 or older. Orders expected to ship in January 2027; will not arrive by December 25. Ships only to street addresses in the 50 United States and D.C. and to APO/FPO/DPO addresses; P.O. boxes, freight forwarders and addresses outside these areas are not eligible. Sizes subject to availability. See full Terms of Sale at gerber.com/holidayparentpuffer.

+Excludes infant formula; based on a 2026 survey of U.S. pediatricians conducted by IQVIA using ProVoice Survey data.

About Gerber

Gerber Products Company was founded in 1927 in Fremont, Michigan, and joined the Nestlé family on September 1, 2007. As the leading baby food maker in the U.S., Gerber is a trusted leader in early childhood nutrition. Research drives everything we do, from crafting nutritious, high-quality foods to delivering expert nutrition education and services for families. We carefully design every recipe to exceed your high standards and help families thrive. Today, Gerber offers more than 150 products certified by the Clean Label Project®, the most of any baby food brand. Our network of nutrition experts, dietitians, and scientists work together to ensure every detail is perfected before growing, sourcing, and producing foods that meet our rigorous quality standards and exceed consumer expectations. Gerber also provides resources from the Feeding Infants and Toddlers Study (FITS) for health care professionals at Medical.Gerber.com/FITS and for parents at Gerber.com.

Contacts:

Isaac Reynoso                          Erin Abney, Nestlé US
[email protected]         [email protected]

SOURCE Gerber