NEW YORK, April 27, 2016 /PRNewswire/ -- Fragmentation and the many disrupters currently shaking up the CPG consumer landscape has caused an industry call-to-action for a way to gain superior analytic insight into the total business performance, cutting across all distribution channels and product segments for a true understanding of the total consumer. To this end, Nielsen (NYSE: NLSN) has answered the call, and announced today the launch of Nielsen's enhanced offering, Total Channel Solution. For the first time, Nielsen clients will be able to unify all data sets they have access to from any data, proprietary or third party, across multiple platforms to achieve a comprehensive, total channel view of their business performance. Nielsen's Total Channel Solution enables coverage of all channels, including measurement of specialty stores, e-commerce, mass outlets and department stores.
This open data solution will provide the widest perspective of performance drivers, leveraging and integrating Nielsen content while augmenting data through models, comparisons and forecasts. This launch leverages an alliance with 1010data, utilizing their integration platform to bridge Nielsen's rich data sets, data science expertise and 1010data's big data engine to enable manufacturers and retailers to bring together all of the data they need to track, and ultimately grow, their business. Through Nielsen's Total Channel Solution, brands are uniquely empowered with a full picture view of all factors affecting their business. From metrics around customer management and retail measurement, to promotional effectiveness and competitive activity, crucial pieces of data are integrated and extended into a single platform. The next level of analysis is achieved through superior interpretation of all client data sets which when stitched together appropriately, reveal insights to help identify the true drivers behind sales performance.
"We are thrilled to announce this total channel approach for our clients," said Steve Luebkeman, SVP Nielsen. "We understand the complexities of retail fragmentation in today's environment and are constantly identifying and developing solutions to help our clients navigate this landscape. This enhanced offering is another example of that effort and it will bring significant clarity to help our clients understand what is truly happening."
Nielsen Total Channel Solution is available now.
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen's Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry's only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world's population. For more information, visit www.nielsen.com.
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