GET IT Mobile Launches Support For Twitter's MoPub - The World's Largest Mobile Ad Exchange
SAN JOSE, Calif., Feb. 26, 2015 /PRNewswire/ -- GET IT Mobile, the industry leader in ROI-focused programmatic ad buying for the biggest brands in mobile, today launched support for Twitter's MoPub mobile advertising exchange. GET IT Mobile's strategic integration with MoPub gives its customers immediate access to the world's largest real-time bidding (RTB) exchange for mobile in-app ads.
"In 2014, we exceeded $110 million in revenue by integrating our high-frequency programmatic ad buying technology with the Google Ad Network and yielding measurable ROI gains for our select app publishers," said Steve Gleitsmann, President of GET IT Mobile. "Integrating with MoPub instantly broadens the opportunity for our clients to see higher returns on their ad dollars, and puts GET IT Mobile on pace to significantly increase our revenues in 2015."
"This partnership with GET IT Mobile broadens our ability to match mobile app publishers with the highest quality demand-side ad platforms," said Janae McDonough, Senior Director of Exchange at Twitter. "GET IT is pushing the envelope for this industry with their high precision, transparent, ROI driven bidding technology for programmatic ad buying. We're very excited to work with them."
Through integrations into mobile ad platforms like MoPub, GET IT Mobile activates a dynamic abstraction layer and closed loop-bidding technology that identifies and acts upon the highest-yield ad inventory for publishers. GET IT drives high volume user acquisition campaigns for some of the app world's most popular publishers that are currently in the games and entertainment spaces. Known by mobile industry leaders as providing breakthrough ROI with exceptional transparency in a data-centric, high-results ad buying platform, GET IT is readying its move into additional markets that are investing heavily in mobile.
About GET IT
GET IT has been the largest source of app installs on the Google Ad Network and is now expanding into other large networks. GET IT technology instantly analyzes and optimizes mobile ad inventory at a large scale to drive high-value app install campaigns for some of the biggest brands in mobile. Founded by the creator behind the award winning technology that is now known as Google Earth, GET IT is backed by Javelin Venture Partners. To learn more, please visit getitmobile.com.
Media Contact: Lynn Fox, Fox Communications, [email protected]
SOURCE GET IT Mobile
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