Get Ready, SHARK WEEK Has Arrived At Cold Stone Creamery

SCOTTSDALE, Ariz., July 31, 2014 /PRNewswire/ -- Something cool and blue is lurking upon us this summer…but it doesn't bite…it's Cold Stone Creamery SHARK WEEK Creations^™, specially created for television's longest running must-see summer TV event, SHARK WEEK 2014, coming to the Discovery™ Channel on Sunday, August 10 at 8 p.m. EST/PST. Cold Stone Creamery^® (www.coldstonecreamery.com) and the Discovery Channel have come together, once again, to bring all of our fans an exciting summertime promotion to support the 27^th annual SHARK WEEK.

"SHARK WEEK has become such a phenomenon and we are happy to be a part of the excitement that builds each year around the Discovery Channel," said Kate Unger, senior vice president of marketing at Cold Stone Creamery. "Our tasty SHARK WEEK Creations pay homage to sharks and the fascinating creatures that they are. And the only thing better than watching SHARK WEEK is watching while eating Cold Stone treats."

Cold Stone Creamery locations will celebrate SHARK WEEK with a limited-time only "SHARK WEEK Frenzy Creation™" and "The Great Blue Cupcake" ice cream cupcakes. Both items are in stores now.

Promotional Creation™:

• The SHARK WEEK Frenzy – Blue Sweet Cream Ice Cream mixed with Graham Cracker Pier Crust and Gummy Sharks.

Promotional Cupcake:

• The Great Blue Cupcake – Chocolate Cup filled with a layer of Yellow Cake and Blue Sweet Ice Cream topped with fluffy Blue Frosting and a Gummy Shark.

Cold Stone Creamery has become a prominent ice cream shop that customer's recognize by the Ultimate Ice Cream Experience™ which includes mixing Made Fresh Daily™ ice cream on a frozen granite stone with their favorite mix-ins.

Dive in and devour the delicious Cold Stone Creamery SHARK WEEK Creations for a Limited Time Only ending on August 19, 2014. The cupcakes are also available to order on-line at www.coldstonecakes.com.

About Discovery Channel

Discovery Channel is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network, which is distributed to 100.8 million U.S. homes, can be seen in 210 countries and territories, offering a signature mix of compelling, high-end production values and vivid cinematography across genres including, science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. For more information, please visit www.discovery.com.

About Cold Stone Creamery

Cold Stone Creamery delivers the Ultimate Ice Cream Experience™ through a community of franchisees who are passionate about ice cream. The secret recipe for smooth and creamy ice cream is handcrafted fresh daily in each store, and then customized by combining a variety of mix-ins on a frozen granite stone. Headquartered in Scottsdale, Arizona, Cold Stone Creamery is a subsidiary of Kahala Brands^™, one of the fastest growing franchising companies in the world, with a portfolio of 15 quick-service restaurant brands. Cold Stone Creamery operates more than 1,500 locations in over 25 countries.

For more information about Cold Stone Creamery, visit www.coldstonecreamery.com.

For more information about Kahala Brands, visit www.kahalamgmt.com.

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SOURCE Cold Stone Creamery