LONDON, July 17, 2013 /PRNewswire/ --
Speedo is challenging people to 'Get Speedo Fit' with the launch of a new initiative which promotes swimming as a more effective way to exercise when compared to other activities like going to the gym, running, or playing sport to keep fit. Get Speedo Fit comprises swimming programmes, tips and advice to help swimmers make the most of their time in the pool and reach optimum fitness.
For those who have the will to improve their fitness, Speedo has the way, and the Monogram swimwear collection from the world's leading swimwear brand is perfect for those who swim several times a week as they strive toward their fitness goals.
Thanks to Speedo's advanced Endurance+ fabric, Speedo's Monogram collection is 100% chlorine resistant and hardwearing for a long product life, and dries quickly making it the ideal option for those on the move.
Available in a wide choice of silhouettes, from Musclebacks, Racerbacks and Two-Pieces for women to Briefs, Aquashorts and Jammers for men, the Monogram collection comes in a variety of colours, complemented by interlocking 'S' Speedo signature branding for a simple yet stylish look at poolside.
Speedo's Monogram swimwear is complemented by the new Aquapure goggle, featuring Speedo's revolutionary IQfit technology.
IQfit™ is based on the results of extensive global 3D head scanning, which features Speedo's first ever 'truly' 3D seal to ensure optimum fit. The result is a goggle seal contoured to the exact dimensions of the face, which virtually eliminates leaks whilst reducing marks around the eyes.
For those looking to improve their swimming technique whilst strengthening and toning specific areas of the body, Speedo also offers a full selection of Training Aids.
To make it as easy as possible for people to target specific areas of their body, each Training Aids product is rated based on the four key areas of Strength, Endurance, Technique and Calorie Burning, effectively enabling users to swap the gym for the pool, and 'Get Speedo Fit'.
Unlike most other activities, swimming virtually eliminates impact on joints and muscle strain to significantly reduce the chance of injury. As well as helping to improve stamina and muscle tone, swimming is also a great cardiovascular activity and the best choice for an all-over body workout and vastly improved fitness.
Sean Hastings, Vice President of Product and Marketing at Speedo International, said:
"At Speedo, we firmly believe that swimming is the best and most effective way to get fit. Our aim through 'Get Speedo Fit' is to elevate swimming as a fitness method to genuinely rival other popular fitness activities. Speedo offers the most comprehensive and best selection of fitness swimwear and equipment, together with swimming programmes, tips and advice, ensuring that for those with a will to get fit, Speedo can provide the way."
The world's leading swimwear brand, Speedo® is passionate about life in and around the water, creating revolutionary new technologies, designs and innovations and supporting swimming from grass-roots through to elite level, including the phenomenal Michael Phelps. In the 1920s Speedo® made history with the Racerback: the world's first non-wool suit. In 2008 Speedo® redefined swimwear again with Fastskin® LZR RACER® - the fastest and most technologically advanced swimsuit ever created. 2011 saw Speedo® unveil another world first with the Fastskin Racing System® - a cap, goggle and suit designed to work together as one. Speedo® is owned by Speedo Holdings B.V and distributed in over 170 countries around the world; to find out more visit: http://www.speedo.com. SPEEDO, the ARROW device, FASTSKIN, AQUALAB, LZR RACER and Racing System are registered trademarks of Speedo Holdings B.V. The LZR RACER suit has worldwide design rights and patents. The FASTSKIN cap, goggle and suit has worldwide design rights and patents pending.