Giant Eagle Continues To Hold Down Prices With New Winter Low Price Lock

PITTSBURGH, Jan. 10, 2013 /PRNewswire/ -- As many consumers begin the new year facing post-holiday bills and feeling uncertain about the economy, multi-format food and fuel retailer Giant Eagle, Inc. announced today a new Winter Low Price Lock on hundreds of popular products.  Giant Eagle launched its first Low Price Lock campaign in October of last year, and the program quickly became popular with customers.  The Winter Low Price Lock provides a degree of predictability in family budgets, as the prices of the designated items will remain constant, even if product and commodity costs increase. 

(Logo:  http://photos.prnewswire.com/prnh/20130110/NE40643LOGO )

"Due to the positive customer response to our Low Price Lock during the holiday season, we are freezing prices all winter long," said Giant Eagle Senior Director of Corporate Communications Rob Borella.  "Not only is Giant Eagle extending price locks on many of the most popular items from October's campaign, but also we have added hundreds of new products often on shoppers' lists," he noted.  Borella concluded, "The Winter Low Price Lock campaign is another multi-million dollar investment Giant Eagle is making to give customers everyday low prices they can count on as they start 2013 with budget-friendly meals in mind."

The Winter Low Price Lock item list includes a combination of national brands like Nestle, Tropicana, and Sugardale, as well as Giant Eagle brand products from across the store including meat, seafood, produce, deli, dairy, grocery, bakery, prepared foods and health & beauty items.  Many seasonal items extended from the original program such Nestle Cocoa, Giant Eagle Oatmeal and Blistex lip care remain at the same prices, as well as a variety of everyday items including Giant Eagle Greek yogurt and white bread, navel oranges, potatoes, pork tenderloin and eight-piece fried chicken. Additionally, non-food items including free pre-natal vitamins and $4 and $10 generic prescription drugs in the Pharmacy department, along with the Net10 Samsung S390G mobile phone, continue to be locked.

Examples of newly introduced items in the Winter Low Price Lock include:

The Low Price Lock is one of many ways Giant Eagle customers save in-store, including competitive everyday prices, great weekly specials, loyalty rewards including fuelperks! and coupon doubling up to 99 cents.

About Giant Eagle

Giant Eagle Inc., ranked 29 on Forbes magazine's largest private corporations list, is one of the nation's largest food retailers and distributors with approximately $9.9 billion in annual sales. Giant Eagle is also a recent recipient of Grocery Headquarters' Retailer of the Year Award and the EPA's ENERGY STAR Retail Partner of the Year Award. Founded in 1931, Giant Eagle, Inc. has grown to be the number one supermarket retailer in the region with 230 supermarkets and 182 fuel and convenience stores throughout western Pennsylvania, north central Ohio, northern West Virginia and Maryland.

SOURCE Giant Eagle