Gift It Forward: Kmart® Unveils Fab 15 Holiday Toy List, Encourages Toy Donations To Benefit Kids In Need Via Shop Your Way(SM) Charity Gift Registry

HOFFMAN ESTATES, Ill., Sept. 18, 2013 /PRNewswire/ -- Kmart has unveiled the annual Fab 15 holiday toy list, and is encouraging shoppers to 'gift it forward' to help children in need on the Shop Your Way Charity Gift Registry. Kmart and Shop Your Way have partnered with Share Our Strength's No Kid Hungry^® campaign to allow members and gift-givers the opportunity to donate Fab 15 toys to children in need at ShopYourWay.com/charityregistry.

"This year, Kmart has committed to making the season brighter for every child," said Hugo Malan, SVP and president, fitness, sporting goods and toys at Sears Holdings. "We always strive to select toys for our Fab 15 list that will top the wish lists of kids everywhere and from the many ways to shop for the hottest toys at Kmart including online, in-store and via mobile phone – as well as donate to a good cause – parents will be thrilled that this year's list is making shopping easy." 

The Kmart Fab 15 ultimate list of hot holiday toys includes:

• Playskool Sesame Street Big Hugs Elmo by Hasbro^®
• Disney Doc McStuffins Get Better Check-Up Center by Just Play
• LEGO^® Eglor's Twin Bike
• Flutterbye Fairy by Spin Master™
• Furby Boom by Hasbro^®
• Holiday Auburn Barbie™ 2013 Doll by Mattel^® (Kmart exclusive)
• Hot Wheels^® Car Maker by Mattel^®
• Lalaloopsy™ Loopy Hair Doll by MGA Entertainment
• LeapFrog LeapPad™ Ultra
• Monster High^® 13 Wishes™ Party Doll by Mattel^®
• Disney Planes Pilot Pals™ Dusty Crophopper Remote Control Plane by Mattel^®
• NERF^® Rebelle Heartbreaker Bow
• Fisher-Price^® Imaginext Rescue City Center
• Disney Sofia the First Transforming Dress & Trunk by Jakks Pacific^® (Kmart exclusive)
• Teenage Mutant Ninja Turtles^® Shellraiser by Playmates Toys, Inc.

Whether purchasing the toys in-store, buying online and getting free store pick-up, or having them shipped directly home – getting the most wanted toys is easy, affordable and convenient. At kmart.com/fab15, gift-givers can easily shop for the Fab 15 toys online or from a mobile device. On the site, customers can find the nearest locations with the toys in stock.

To bring to life how the holiday shopping season can be easy and affordable with Kmart and Shop Your Way, the retailer worked with award-winning advertising director, Paul Fuentes and online sensation Anita Renfroe of "The Mom Song" fame, to create a series of videos that help "struggling Santas" learn about all of the convenient ways to find perfect toys. The videos, starring well-known comedians including Big Jay Oakerson, Chuck Nice, Kareem Green and Brian Scott McFadden, can be viewed on Kmart's YouTube channel.

In addition, the annual Kmart holiday toy catalog will include this year's Fab 15, plus a broad selection of on-trend toys for all ages and stages. Shop Your Way members always get more, and will get a sneak peak of the highly anticipated catalog online five days early.

Free Layaway at Kmart In-Store, Online and Mobile
Getting ahead on holiday shopping ensures that parents will be able to get the toys their kids want most. "We know that many families are concerned about holiday budgets," said Malan. "Announcing the list in September helps parents plan ahead and take advantage of the year-round layaway at Kmart, easing the burden of holiday shopping on tight budgets."

Acknowledging that many family budgets are stretched during the holidays, Kmart is offering free layaway service both online and in-stores from now until Nov. 23. From the comfort of their home, customers can initiate a layaway contract online and choose to ship their purchases home or pick-up their purchases from their selected Kmart. There is no minimum purchase and Shop Your Way members even earn points on layaway purchases. In addition, members can earn at least 10 dollars back in Shop Your Way points on layaway purchases made between Sept. 22 and Nov. 27 when completing a layaway contract¹.

Hot Holiday Toys, Available Only at Kmart
This holiday season, certain toys are available only at Kmart. For parents and gift-givers looking for that extra special toy, the Sofia the First Transforming Dress and Trunk will deliver smiles on Christmas morning. This trunk features the ultimate royal dress up collection including dress, tiara, gloves, purse, wand and the amulet for a complete Princess Sofia look.

For the legion of loyal Barbie fans and collectors worldwide, the auburn Holiday Barbie 2013 doll is also available only at Kmart. For the silver anniversary doll in the series, Holiday Barbie dons a snow-themed gown, and comes with ornate earrings. There are also other toy exclusives available in-store and online outside of the Fab 15 list.

Win All Fab 15 Toys with Shop Your Way
Beginning this month, Shop Your Way members can enter for a chance to win all of the Kmart Fab 15 toys at ShopYourWay.com/Fab15. In addition, upon entering for the grand prize, one Fab 15 toy will be given away to entrants every day through Nov. 27.

To spread the word about the Fab 15, @Kmart will host a "Hot Holiday Toys" themed Twitter party on Sept. 18 from noon – 1 p.m. CT using the hashtag #KmartFab15 with a chance to win prizes.

Customers and members can shop for any of the items on the Fab 15 list at local Kmart stores nationwide or online anytime at Kmart.com/fab15. For the latest information and deals on the Fab 15, "Like" us on Facebook and "Follow" us on Twitter.

About Kmart
Kmart, a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a mass merchandising company and part of SHOP YOUR WAY, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through ShopYourWay.com. Kmart offers customers quality products through a portfolio of exclusive brands that include Sofia by Sofia Vergara, Jaclyn Smith, Joe Boxer, Route 66 and Smart Sense. For more information visit the company's website at www.kmart.com | Sears Holdings Corporation website at www.searsholdings.com | Facebook: www.facebook.com/kmart.

¹Limit one points offer per member. Members can earn up to $10 back in points (10,000 points) when completing a layaway contract. Cancellation fees & exclusions apply. No cancellation fee in Ohio. Valid on layaway purchases made 9/22-11/27.  All fees nonrefundable. Not available at all stores. See store for details.

SOURCE Kmart