Gil Antolin Joins PRIMA to Expand Its Global Hospitality Network

Antolin will help expand PRIMA's global network of hospitality providers, travel professionals, creators and distribution partners.

MIAMI, Sept. 23, 2026 /PRNewswire/ -- PRIMA VIP INC today announced that Gil Antolin, founder of Luxury World Traveler, has joined PRIMA as a strategic partner to help expand its network of hospitality providers and demand partners, advancing the company's mission to turn trusted recommendations into bookable experiences and shared economic opportunity.

Antolin's role will support both sides of PRIMA's growth: expanding the hospitality businesses available on the platform and strengthening the network of people and organizations that connect customers to them. PRIMA links restaurants, nightlife, wellness and experiences with hotels, concierges, travel professionals, creators, residential communities and other distribution partners. The platform is designed to turn trusted recommendations into attributable bookings, with partners sharing in the revenue those bookings generate.

"Hospitality runs on relationships. People ask someone they trust where to eat, where to stay and what to do," said Alex Zhardanovsky, founder of PRIMA. "We are building the infrastructure that turns those recommendations into measurable business. Gil brings an exceptional combination of hospitality relationships, global media reach and AI technology expertise that will help us expand both sides of the network."

Antolin founded Luxury World Traveler in 2013, growing it into a global luxury travel media and marketing brand with more than 5 million followers across social platforms. He has worked with more than 2,000 hotels and organized over 30 influencer marketing events worldwide. Antolin has also co-founded two AI-powered hospitality software companies, extending his work in luxury travel and digital marketing into technology designed to improve hospitality operations and the guest experience.  

"The future of hospitality is not technology replacing human connection; it is technology making that connection more valuable," said Antolin. "That is what makes PRIMA exciting. It applies AI and intelligent commerce to one of the oldest and most powerful forces in hospitality: trust. I'm looking forward to helping grow the PRIMA network worldwide."

About PRIMA

PRIMA VIP INC is building a hospitality booking and recommendation network that connects service providers with the people and organizations that bring them customers. Its model combines hospitality discovery, booking attribution and revenue sharing, enabling trusted recommendations to become measurable commerce.

PRIMA's mission is to ensure that the people and organizations creating value through their knowledge, relationships and recommendations can participate in the economic value they generate.

Website: https://primaapp.com
Whitepaper: https://whitepaper.primaapp.com

About Gil Antolin

Gil Antolin is the founder of Luxury World Traveler, a luxury travel marketing brand he launched in 2013 that now reaches a global audience of more than 5 million social media followers. He has consulted for over 2,000 hotels worldwide and is co-founder of Worldie AI and M2Lux, two AI powered hospitality software companies.  

Website: https://luxwt.com

Media Contact

Adam Zhardanovsky
PRIMA VIP INC
647 339 7724
[email protected] 

SOURCE PRIMA