CHICAGO, Jan. 21, 2016 /PRNewswire/ -- Giovanni Rana is honored to announce it has become an official partner of the U.S. Ski Team. By sponsoring one of America's top Olympic National Governing Bodies and one of the world's best ski teams, Giovanni Rana reinforces its commitment to healthy, flavorful eating, and active living, and solidifies its prominence in the refrigerated food space.
"We know champions deeply care about nutrition, it's one of the essential pillars of athletic preparation. But our challenge isn't just to provide them with the highest quality energy, but also with the most flavor! We are excited to share our love of our filled pasta with the American team and give them the nourishment they need to succeed," said Gian Luca Rana, the CEO of Rana Meal Solutions.
This sponsorship is a significant investment from the acclaimed international pasta maker, and the activation will focus on launching the delicious line of refrigerated pasta in America, tapping into ski and snowboarding fans seeking nutritious and flavorful meals in the refrigerated section of their local grocery store. As part of the sponsorship, the U.S. Ski and Snowboard Association (USSA) will present the "U.S. Ski Team Mobile Kitchen," a semi trailer that will travel with the men's and women's alpine ski teams in Europe providing fresh food and a place to relax before and after the races. In addition, Giovanni Rana will now fuel the kitchen at the Center of Excellence, the USSA's headquarters, in Park City, Utah, where Giovanni Rana pasta and sauces will become a major part of the nutrition program.
"We always strive to find partners that want to activate around our brands, athletes, and events in truly authentic ways that also contribute to our goals of being the best ski and snowboard teams in the world," said Michael Jaquet, Chief Marketing Officer at USSA. "Since opening the Center of Excellence in Park City just over five years ago, we've been able to find partners that want to help develop our athletes to be the best. We are very excited about this partnership with Giovanni Rana and feel that we can be a key part of their growth strategies here in America."
We will announce further details of Giovanni Rana's sponsorship with the U.S. Ski Team as promotions and retail activations are finalized. For more information go to: http://www.giovannirana.com/. Follow Us on Facebook, Twitter, or Instagram.
Founded over 50 years, Giovanni Rana is the leading refrigerated pasta maker in Italy and Europe. In 2012, the Rana family launched its first state-of-the-art factory in the United States, outside of Chicago in Bartlett, Illinois, which produces the retail line of pasta and sauces now distributed all over the country. The factory is home to proprietary machinery designed by Mr. Giovanni Rana that mimics the movements used to hand-roll dough to produce an exceptionally thin pasta with a delicate bite that cooks in minutes. The fillings are created from artisanal ingredients including D.O.P. Parmigiano Reggiano and D.O.P. Genovese basil. The Giovanni Rana line includes a large selection of authentic Italian pastas and sauces, with offerings such as: Tortelloni Prosciutto, Ravioli Chicken Rosemary, Ravioli Spinaci e Ricotta, Mushroom Ravioli, Tortelloni Cheese "Delicato," Basil Pesto, Bolognese, Alfredo, and Marinara.
SOURCE Giovanni Rana