Givex Gift Cards Integrated with Torex(TM) Retail POS

Jan 11, 2010, 08:30 ET from Givex

NEW YORK, Jan. 11 /PRNewswire/ - Torex Retail Holdings Limited (Torex(TM)), the leading global provider of innovative, integrated technology solutions to the extended retail marketplace, and Givex, a global provider of closed loop card technologies including gift, loyalty and other stored value programs, announced today at the National Retail Federation (NRF) Retail's BIG Show, the successful integration of Givex gift card technology to Torex(TM) Retail POS.

Torex Retail POS is an integrated, web-enabled suite of applications that gives retailers real-time management and control of POS and PDAs. The proven Torex system lowers costs of ownership and provides clients with unprecedented access into real-time information on their business. The solution is live in over 25 countries worldwide.

"Both our companies recognize that in today's fast-changing business environment, the ability to make informed decisions quickly is vital," says Brittain Brown, VP Marketing and Product Management, Givex. "Companies worldwide use Givex and Torex solutions for the real-time information we provide that helps them make those decisions."

"We have committed over 40 man years of development time to making sure that Torex Retail POS 9 offers the most comprehensive range of features to our customers," says Doug Hargrove, Chief Marketing Officer, Torex. "The addition of plug-and-play compatibility with applications such as Givex ensures that the platform will continue to support the latest and most innovative retail services and applications"

In addition to gift cards, Givex also provides other solutions for all aspects of a merchant's business including: loyalty cards, e-gift certificates, frequency cards, return cards, employee incentives, expense accounts, promotional cards and coupons.

About Givex

Givex is known for innovative stored-value technology that has driven customer acquisition and retention programs for clients in 35 countries since 1999. Givex provides a broad range of profit enhancing processes that seamlessly integrate gift cards, loyalty engines, e-couponing and targeted email campaigns. This innovation is also backed up by years of experience and the relentless pursuit of excellence that defines our technology and client support. Find out more at

About Torex Retail Holdings Limited

Torex is the leading global provider of innovative, integrated technology solutions to the extended retail marketplace.

Torex has over 25 years' experience of working in partnership with the world's most forward-thinking retail, petroleum and convenience and hospitality brands to entice, engage and retain their customers.

Over 7,000 customers worldwide depend on our proven, best-in-class solutions and knowledgeable industry experts to help them identify, define and deliver a more personal and qualitative experience for each customer, and to maximise profitability, increase return on investment and achieve competitive advantage. Torex customers include McDonald's, SUBWAY(R), Tesco and Selfridges.