Glam Media Becomes Number One for Moms Online

SILICON VALLEY, Calif. and NEW YORK, May 19, 2011 /PRNewswire/ -- Glam Media, Inc. (www.glammedia.com), the number one vertical media company with the largest global reach for women online, today announced that it has become the top Web property in comScore's Family/Parenting/Moms category with a reach of 25 million monthly unique visitors in the U.S.  Additionally, Glam has also acquired Babyworld, an online U.K. parenting brand to further the company's leadership in the Family content vertical.

According to a recent study conducted by eMarketer, moms in the U.S. control 80 percent of household spend, making them an extremely important audience for brand advertisers to reach. To help brands more effectively connect with moms online, Glam has expanded its presence with passionate influencers that create deeply engaging experiences, adding more than 35 quality publishing partners within the Family/Parenting/Moms vertical.

"Women and moms have undoubtedly become the Chief Spending Officers of the household, controlling the vast majority of consumer purchases in the U.S. As a leader in reaching women and moms online, Glam is the must-buy for any brand that wants to engage with these highly desirable audiences in a meaningful way at massive scale," said Samir Arora, Chairman and CEO of Glam Media.

Glam Media ignited the Women's market in 2005 as the visionary company that saw it coming.  The number of women earning $100,000 or more has tripled in the last 10 years, making women the most important decision makers with purchasing power. To leverage this trend, Glam has continued to expand its content categories targeting women.  Moms represents Glam Media's third Women's Vertical: Glam.com for Women, Glam Family for Mom's, and Bliss.com for Health & Wellness.

Since December 2010, Glam has increased its reach by 28 percent within the Family/Parenting/Moms category to become number one in the U.S. Top properties include(1):

Glam Media's Worldwide Presence by Vertical

Glam has more than 200 million unique users worldwide—making it a top 15 Web property in global reach and #1 in Lifestyle. Top properties include(2):

Glam has also significantly increased its position in Style and is the #1 property worldwide in the category—growing 85% from 10.3M in March 2010 to 19.2M unique users in March 2011, more than twice the size of AOL Stylist and Elle Group of sites. Top Beauty/Fashion/Style properties include(3):

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For additional information regarding Glam Media visit www.glammedia.com.

About Glam Media

Glam Media is the pioneer of vertical social-content that connects the world's top brand advertisers with targeted vertical audiences online. Glam invented the first commercial Blog Network in 2005 to harness the power of Social Media for brands. Since then, it has grown to a reach of 86 million unique monthly visitors in the U.S. and more than 200 million visitors globally, and is #1 for Women and #9 in the Top 100 U.S. Web Properties. 

Glam Media has more than 4,000 authors and journalists and over 2,500 publishers organized across multiple vertical categories online including: Glam.com for Women, Glam Entertainment, Brash.com for Men and Bliss.com for health and wellness seekers.

Glam Media has headquarters in Silicon Valley, New York, and London, with offices in Brisbane in California, New York, Chicago, Los Angeles, Toronto, London, Munich, Hamburg, Berlin, Dusseldorf, Seoul, Tokyo, Pune, Mumbai and Paris.

(1) comScore April 2011 Media Metrix Report

(2) comScore March 2011 Media Metrix Report

(3) comScore March 2011 Media Metrix Report

SOURCE Glam Media