KANSAS CITY, Mo., April 7, 2011 /PRNewswire/ -- Saepio, a leading provider of marketing technology for corporations with distributed marketing networks, today announced its inclusion in Gleanster's Gleansight benchmark report focused on Marketing Asset Management (MAM)(1).
As companies expand their footprint, the marketing process becomes even more complex, and organizations struggle for local market relevance while maintaining brand integrity. MAM serves as the cornerstone to this delicate balance – giving local marketers the tools they need in real time to create effective campaigns that are in line with corporate positioning. This report explores the reasons to implement MAM solutions, the ways in which MAM helps to address obstacles to global marketing, and the challenges associated with implementing a MAM solution.
The Gleansight report also utilizes a success story from BMW, which utilizes Saepio's marketing technology to power its Motorrad Local Ad Builder for its motorcycle dealerships. The report states that "technology provides dealers with an enhanced set of benefits, including single-point access to current content, speed-to-market for new content and campaigns and compliance to brand standards. It delivers cost savings to both BMW and its dealerships."
"Unlike other solutions, Saepio holds the marketing assets – the crown jewels of a campaign – at the heart of its platform to power all marketing activities," said John Thomson, President and CEO of Saepio. "As a result, the entire platform is built around creating straightforward, timely campaigns that tie back to a consistent message regardless of geographic location or target audience demographics."
The full version of the report concludes with an overview of MAM vendors, stating that Saepio "provides a true MAM technology, designed for the challenges of a distributed marketing function... By combining Saepio's distributed marketing platform with SAS's customer intelligence solution, the companies aim to allow users to create and deliver localized and targeted messages to key customers and prospects in the marketing medium of their choice."
Ian Michaels, Gleanster research advisor and one of the report's authors, will be presenting in the Saepio MAM 101 Webinar series on April 19, 2011. The Webinar, taking place at 10 AM PST, is entitled "Connectivity: The Secret to Success in Distributed Marketing Environments". Registration is free and can be found at http://info.saepio.com/connectivity-webinar. The full report can be downloaded here.
Gleanster is an IT market research firm that benchmarks best practices in technology-enabled business initiatives. Gleanster generates actionable insights that allow companies to make smart business decisions and match their needs with vendor solutions. The research, which draws from the experiences of tens of thousands of industry practitioners, is predicated on four guiding principles: specificity, objectivity, brevity and clarity. Gleanster ascertains how Top Performers achieve their desired business objectives — and how Everyone Else can, too. For more information, please visit www.gleanster.com.
Saepio empowers marketers to plan and execute marketing campaigns that keep audiences connected across multiple channels – ensuring local relevance, brand consistency, speed to market and significant cost savings. The world's best known brands turn to Saepio's powerful software platform and extensive portfolio of support services to automate the marketing process, eliminate redundancy and ensure that all marketers connected to the brand – whether global, distributed, franchise, VAR or chain store marketers – have the assets and tools they need to quickly customize and execute campaigns. To learn more about Saepio, visit www.saepio.com.
(1) “Marketing Asset Management,” by Ian Michaels and John Tenore, Gleanster, March 2011