BERLIN, SAN FRANCISCO and BEIJING, July 15, 2015 /PRNewswire/ -- After a strategic investment of $77MM from Market Tech Holdings this year, glispa, the leading platform in global performance marketing, is proud to officially introduce its proprietary native ad solution out of beta: gNative. glispa defines native ads as non-intrusive ad formats (not limited to banner ads) that blend into the flow and content of an application where the advertisement is running. glispa's exclusive ad inventory effectively and accurately reaches hundreds of millions of mobile users, allowing advertisers to dramatically increase customer value through native ad placement. glispa already has the largest native CPI (cost per install) supply in the mobile industry.
In the last quarter gNative has increased its reach from 643MM addressable mobile users to over 1 Billion. glispa is currently delivering over 9 million quality app installs per month to advertisers and with this current growth rate expects to deliver a total of 100 million installs by the end of 2015.
glispa clients, including Zalora, Flipkart and My.com (subsidiary of Mail.Ru Group) have seen a significant increase in the number of high quality engagements and true conversions, measured by post install events [e.g. in app purchases, subscriptions]. Each transaction is optimized via glispa's Quality Optimization Engine (QOE). QOE is glispa's business intelligence tool that delivers advertisers quality traffic and turns big data into valuable, actionable metrics. As gNative adoption increases, revenue increases as clients continue to see growth in conversions and installs, proving an increase in advertising efficiency from gNative's scalable programmatic buying for native ad environments.
Learn more about gNative at: http://www.glispa.com/gnative
"We selected glispa's gNative solution for running user acquisition due to their extensive reach in some of our key geographies. glispa is able to deliver on our campaign objectives at scale. With glispa we look forward to a more strategic growth," said Kaushal Bhalotia, Head of Online Marketing, Zalora.
Gary Lin, Founder & CEO of glispa, said, "gNative has been showing excellent ROI for global mobile advertisers who want to think outside of the (ad) box and who seek targeted users via our data-driven technology. Our significant global advertising demand along with deep expertise in the BRIC markets benefits the largest app developers looking to monetize their inventory. We are aggressively investing in technologies that are critical to the success of app developers, including robust supply-side solutions for native and video advertising and algorithm-based big data platforms for advanced profiling and targeting."
For publishers and app developers, gNative provides several benefits including:
- The flexibility to go beyond banner and interstitial ads, by extending advertising into the native app experience as well as the app launcher interface (e.g. app recommendations on phone homescreen)
- Variety of immersive ad placements: offerings within app wall, editorial section, app categories, etc.
- Contextual ads, based on current user behavior
- Ongoing investment in the glispa Quality Optimization Engine (QOE) for continuously improving ROI.
"gNative has provided us with immense global reach that translates, simply, into better revenue potential," said Thomas Zhu, VP of Global Business, Sungy Mobile. "We looked for a scalable, flexible native solution to monetize through native ads in a way that we couldn't before. glispa has delivered for us and will continue to play a major role in our ad strategy."
glispa is a digital marketing pioneer empowering our clients to activate global audiences and move markets. Providing a full suite of technology based services - gBoost, gPerform, gNative and Media Services - glispa partners with global advertisers helping them outperform user acquisition and monetization goals. glispa maintains an international reach of one billion active users and serves 400 billion ad impressions monthly. Winner of the Deloitte Technology Fast 50™ for innovation and entrepreneurialism, glispa is headquartered in Berlin with offices in Beijing, San Francisco Bangalore, Sao Paulo and Tel Aviv, and employs a multinational team representing 40 nationalities speaking 24 languages. Connect with us at http://www.glispa.com.