glispa Unveils Its Audience Platform To Transform Big Data Into Actionable Insights For Publisher and Advertising Clients
New platform combines data with proprietary algorithms to increase performance, profitability and programmatic retargeting
New platform combines data with proprietary algorithms to increase performance, profitability and programmatic retargeting
BERLIN and SAN FRANCISCO, Dec. 15, 2015 /PRNewswire/ -- glispa, the high performance mobile marketing pioneer today unveils its advertising technology (adtech) audience platform. The glispa Audience Platform (launching globally in Q1) has a wide set of new innovative features including:
The Audience Platform will be tightly integrated with the glispa technology stack including real-time-bidding engines, retargeting platform, native monetization and mediation systems. glispa has designed its audience platform to determine mobile user information, intelligence and user insight which enables more advanced and impactful advertising.
glispa Audience Platform Supports Both Publishers & Advertisers: Supply & Demand
The new platform is built from glispa's proprietary big data technology that is scientifically designed to effectively boost both the supply and demand sides of the mobile advertising ecosystem. glispa is turning hundreds of terabytes of data (e.g. advertising events) into actionable insights every month.
With publisher and advertiser clients in mind, the glispa Audience Platform focuses on the most valuable user data sets and profiling information (age, gender, etc.) plus unique attributes like in-app engagement and purchasing tendency levels. This increases campaign performance, inventory yield and profitability for clients, while enabling a better performance on a variety of advertising pricing models, such as CPM, CPC, CPI and others.
The glispa Audience Platform: Dashboard
A key feature of the glispa Audience Platform is the self-discovery audience dashboard. The dashboard proactively selects a set of highlights from the platform that are visually represented on a large world map. These "world stories" represent new audiences forming within the platform and provide additional profiling information for system users. The aggregation of self-discovered data points enables platform users to employ highly improved targeting for mobile marketing campaigns.
"We've assembled the expertise of a large team of data scientists and big data developers to create one of the most advanced data platforms in the mobile advertising industry," says Freddy Friedman, Chief Product Officer. "The glispa Audience Platform contains a highly visual, intuitive interface for users to handle and curate audiences, with a wide set of unique profiling information that other data platforms are not able to offer. Because glispa is positioned at the very heart of the mobile advertising ecosystem, we're able to create a true 360 degree solution for our clients. This holistic view of the end users' lifecycle translates into powerful insights that advertisers and publishers can act upon. Our publishers and advertisers benefit by finding engaged audiences, while the mobile end users also benefit by discovering products and services that are more relevant to them."
According to Forrester Research in The Forrester Wave™: Data Management Platforms, Q4 2015, "With individual targeting, marketers can finally focus on driving loyalty and lifetime value. The ability to consistently recognize customers whenever they see them on whatever device of choice will deliver relevant experiences that deepen engagement and the bonds that tie companies to their customers."
"The glispa Audience Platform utilizes advanced machine learning algorithms to capture the most crucial profiling information from even the most trivial advertising events and interactions between consumers and content," says Philipp Neuberger, Chief Technology Officer. "This high powered data platform will play a key role in increasing performance and ROI for both publishers and advertisers alike."
About glispa
glispa is a mobile marketing pioneer empowering our clients to activate global audiences and move markets. Providing a full suite of technology based services - gBoost, gPerform, gNative and Media Services - glispa partners with global advertisers helping them outperform user acquisition and monetization goals. glispa maintains an international reach of one billion active users and serves 400 billion ad impressions monthly. glispa also provides monetization solutions working with the largest global publishers and app developers. The world's largest mobile brands, including Alibaba, Amazon, Gilt Group, OLX, Baidu, Hasbro, Zynga and Gumi, rely on glispa's global impact and dedicated, multicultural teams to expand their business and accelerate growth around the world.
Headquartered in Berlin with offices in Beijing, Bangalore, San Francisco, Tel Aviv and Sao Paulo glispa employs a multinational team representing 40 nationalities speaking 24 languages. To get started with glispa, connect with us: http://www.glispa.com.
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SOURCE glispa
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