Global Appeal For American Made Beauty & Personal Care Brands

Nov 12, 2012, 11:07 ET from HBA Global

NEW YORK, Nov. 12, 2012 /PRNewswire/ --

What:  "Made in the USA: Winning Global Consumer Appeal" Webinar  

WhenTuesday, November 13, 2012, 1:00 p.m. ET

How:    Registration and rate information at:  

WHY:   Driving consumer purchasing decisions worldwide, the "made in the USA" label is more important than ever.  This video recap from the HBA Global Conference, presented by ICMAD, will provide information and key insight on why American made products can help companies succeed overseas.

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Webinar participants will learn: 

  • How to become a global player and the array of exporting resources offered by the U.S. Government.
  • How to design a brand with an American sensibility and leverage the claim on all the products touch points.   
  • How an indie brand used ayuvrvedic concepts in a very American way and sourced all ingredients in the US as well as the compounding and fulfillment

This webinar features the real movers and shakers in today's international beauty business, all born and raised in America, and features:

-Jetta DeNend, International Trade Specialist - Global Beauty Industry, US Department of Commerce

-Kelly Kovack, Partner, Brand Growth Management

-Patty Schmucker, Founder & President, DoshaCare

-Pamela Viglielmo, Director of Education, ICMAD & Executive Vice President, Menaji Worldwide, LLC

Subscribers to the Webinar will be able to access the content on demand for up to six months following the presentation.  For more information contact: Dina-Marie Nicovic at or call 609-759-7611. To register go to:;F:APIUTILS!51004&PageID=65F3AD8A-A947-49DE-BFA4-D39F9088E617&AffiliateKey=15425&AffiliateData=media  

For more information on HBA Global go to

Contact:  Annie Scully, 908-824-7938,