Global Expanding Mobile-Payment Platforms Could Exceed $8 Billion in Payments This Year Using NFC Technology as Popularity Rapidly Grows for Digital Wallets and m-Commerce Apps

CORAL SPRINGS, Florida, September 29, 2014 /PRNewswire/ --

Smart technology sector boosted by rising consumer interest in digital payments as unique platforms are unveiled by big players in the industry.  Announcements regarding new research coverage and success of recently released device, Companies in focus today are:  NXT-ID, Inc. (NASDAQ: NXTD), Apple Inc. (NASDAQ: AAPL), Google Inc. (NASDAQ: GOOG), Mastercard Inc. (NYSE: MA), Visa Inc. (NYSE: V)

NXT-ID (NASDAQ: NXTD) recently completed financing which has enabled them to begin trading on the NASDAQ and provides funding for the upcoming launch of their smart wallet solution called the Wocket™.  SoundView Technology Group issued a new research note following recent industry developments, recent uplisting to NASDAQ and funding for NXT-ID Wocket™ smart wallet. NXT-ID, Inc. is a biometric authentication company focused on the growing mobile commerce market.  SoundView Technology Group covering NXT-ID and the developing Wocket™ franchise for a while now and the commercial launch of the Wocket™ is coming at a time when consumer interest in secure smart wallets is reaching a fevered pitch. The biggest recent catalyst in the space is the Apple announcement of Apple Pay. Apple Pay will usher in real adoption of digital payments by consumers just as the iPod did for digital music.  But Apple Pay is only for digital payments and doesn't cover other aspects of wallets (prepaid cards, loyalty cards, etc.) plus it's limited to iPhone and Apple iTunes users. A large part of the market, perhaps the largest, will be found among consumers who either can't or won't soon use their smart phone as their hub for payments and finance. Simple factors like limited acceptance, privacy, security, and battery life are the most obvious reasons not to rely on a phone-based solution.

Read the FULL NXTD press release at http://www.financialnewsmedia.com/profiles/nxtd.html

SoundView  has adjusted its IV 2015 IV to $8.18. If NXT-ID can meet or exceed our 40K unit/$6.9M revenue projection for 2015 then the stock will converge on our 2016 IV estimate of $17.42.  SoundView states, "We know that the NXT-ID Wocket™ is the best smart wallet we have seen so far and they are now on course to penetrate this market and grow volumes in 2015.  Read the full update from SoundView Technology Group at: http://s3.amazonaws.com/PUBLISHED/NXT-ID_NXTD_SV_Update_Report_Sept_2014_PUB.pdf

Apple, Inc. (NASDAQ: AAPL) says it sold over 10 million units of its latest iPhone last weekend. That means over 10 million devices will be compatible with the company's Apple Pay, a service launching in October that will let users forgo cash or plastic and pay merchants with the tap of a phone. The service is linked to a credit or debit card.  Apple's entry is just the latest in an expanding galaxy of mobile-payment systems with tap-to-pay capabilities.

Over the past decade, companies such as Samsung Electronics, Google (NASDAQ: GOOG) and HTC, along with credit-card networks MasterCard (NYSE: MA) and Visa, (NYSE: V)  have dabbled in such systems using near-field communication, or NFC, which allows devices like phones and receivers at the cash register to transmit information through a narrow radio frequency.

This year, payments using NFC will double to $8.2 billion, according to market researcher Gartner. Still, that is just 2.5% of total mobile payments, a broader term that refers to the many different types of financial transactions that can be made using mobile devices.

Coffee retailer Starbucks (NASDAQ: SBUX) started letting customers pay with their phones in 2011, and now processes an average of six million U.S. mobile transactions a week, with 15% of all U.S. transactions at Starbucks made with a mobile device-up from 10% last year-according to a spokeswoman. Read the full report at http://online.wsj.com/articles/apple-pay-or-other-tap-to-pay-services-read-this-first-1411657243

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