LONDON, August 9, 2012 /PRNewswire/ --
farfetch.com, the global online hub for 150 of the world's top fashion boutiques announces the signing of two of the world's most important bricks and mortar stores as part of its strategic growth plans: iconic London based independent Browns and Miami-based multi-brand store, The Webster are to join the farfetch.com platform this summer.
With partner stores in 15 countries across the United States and the EU, farfetch.com is the connector of unrivalled fashion boutiques from both sides of the Atlantic; bringing their 60,000-strong product offering to a global audience of fashion-forward online shoppers.
Jose Neves, Founder and CEO of farfetch.com, said: 'We are absolutely delighted with our new partnerships with Browns in London and The Webster in Miami. Bringing the very best of independent fashion to a global audience is the raison d'etre of farfetch.com and these two iconic retailers epitomise this vision.'
The farfetch.com product offer spans an eclectic mix of high-end alongside contemporary and experimental fashion labels across womenswear, menswear, accessories and lifestyle. Partnering with both stores will help boost farfetch.com's Luxe, Lab and Contemporary designer clothing departments and bring established designers as well as emerging and cult labels to the website.
As the founder of the ultimate independent store in the UK, industry veteran Mrs. Joan Burstein of Browns is credited with the discovery of household names such as Alexander McQueen, Hussein Chalayan and Comme des Garçons. farfetch.com is honoured to be partnering with an iconic store that remains as revolutionary today as with its inception in 1970.
Bringing Miami's The Webster on board is farfetch.com's most important U.S partnership to date. As the most revered fashion destination on the east coast boasting an extensive collection of ready-to-wear and luxury accessories, the signing is a turning point in terms of the farfetch.com's growth strategy in North America. These partnerships will help elevate farfetch.com's status in the online landscape, and ensure its already unrivalled list of brands continues to flourish.
The signings are two in a significant group of stores to recently join the farfetch.com network. In addition, the company recently partnered with Antwerp independents SN3 and Coccodrillo, and luxury womenswear boutique Marion Heinrich in Munich. The development will cement farfetch.com's position as the online destination to shop the world's best boutiques.
Browns joins the farfetch.com platform on August 9th, and The Webster join on September 5th
farfetch.com unites the world's best independent fashion boutiques, so that you can buy from the most interesting designer fashion brands globally in one easy-to-shop website. Our aim is to provide an exciting range of designers and labels, while maintaining the personality of unique, independent boutiques. This new concept means you can shop from boutiques in Paris, London, Como, Copenhagen, California and New York in just a few seconds, all from the comfort of your own home or office.