Global Health at a Crossroads: New FINN Partners eBook Brings Together Global Experts on Collaboration, AI, and Innovation

From Crisis Response to Anticipatory Action: Global Health Leaders See Collaboration and Innovation as the Next Competitive Edge

NEW YORK, Sept. 17, 2025 /PRNewswire/ -- From vaccine innovators to climate-health advocates, global leaders are charting a bold new course for global health impact. A new eBook from FINN Partners, "Shaping the Future of Global Health: Collaboration, Resilience, and AI in an Evolving Ecosystem," unites experts from industry and global NGOs to explore how collaboration, artificial intelligence and innovative financing are rewriting the rules of global health—and why the stakes have never been higher.

The "Shaping the Future of Global Health" eBook is available now for free download at https://www.finnpartners.com/news-insights/global-health-at-a-crossroads-new-finn-partners-ebook-brings-together-global-experts-on-collaboration-ai-and-innovation/

Global Perspectives on Urgent Health Challenges

The eBook has an introduction by E J Ashbourne, Executive Director of the Partnership for Quality Medical Donations and the former Director of eHealth Strategy at the World Bank. It features insights from leaders, including Dr. Seth Berkley, former CEO of Gavi, the Vaccine Alliance; Dr. Ken Rabin, senior scholar and global health communications expert; and Jeffrey Sturchio, chairman of Friends of the Global Fight Against AIDS, TB and Malaria. Their voices join authors across Africa, Europe, Asia, and the Americas to address health financing reform, pandemic preparedness, climate resilience and the role of clear, trusted communication in advancing health equity.

From Crisis Response to Anticipatory Action

For decades, global health was defined by emergency response—reacting to outbreaks, pandemics, and natural disasters. As the eBook highlights, the focus is shifting toward "anticipatory, tech-enabled systems" capable of predicting risks and preventing crises before they spiral out of control. 

Global health is now a central pillar of economic and geopolitical stability. Strong health systems protect workforces, attract investment, and strengthen public trust.

"By capturing examples from Africa, Europe, Asia, and Latin America, we wanted to show how innovation and collaboration can translate into stronger, more equitable health systems," said Mark Chataway, Managing Partner at FINN Partners and co-author.

From Reactive Spending to Smart Investment

Health financing also is evolving. Governments and global funders are experimenting with outcome-based payments, risk-sharing agreements, and blended finance to incentivize measurable impact.

"These new approaches to financing are being tested in real-world settings," said Richard Hatzfeld, senior partner and co-author at FINN Partners. "By tying investment to measurable results, health leaders can unlock accountability and sustainability, ensuring that resources drive real, lasting change."

These financial innovations are critical in a climate where traditional aid budgets are under pressure. By tying investment to results, they encourage efficiency, accountability, and long-term resilience, ensuring that every dollar, euro, or shilling drives meaningful change.

Call to Action

Effective communication has emerged as a strategic driver of global health success. From vaccine uptake to mental health awareness, clear messaging can mean the difference between life and death. Communication is central to securing trust, influencing behavior, and mobilizing action.

"Health is a narrative issue, not just a policy one," said Christopher Nial, Senior Partner and co-author. "If we fail to communicate effectively, we risk losing the trust and engagement vital to advancing policy, mobilizing resources, and achieving impact."

Adds Gil Bashe, Chair Global Health and Purpose at FINN Partners. "As communicators and advocates, we are responsible for elevating health on the world's agenda. This eBook reflects the voices of leaders advancing policy, innovation and collective action. It calls for business, government, and civil society to work together to build a healthier, more resilient world."

About FINN Partners

Founded in 2011 on the core principles of innovation and collaborative partnership, FINN Partners has grown from about $24 million in fees to almost $200 million in fees during the past 14 years, becoming one of the fastest-growing independent public relations agencies in the world. Recognized as one of Fast Company's 2024 Most Innovative Companies, PRovoke Media's 2024 Best Agency to Work For and 2022 Agency of the Year, the full-service marketing and communications company's record-setting pace results from organic growth and integrating new companies and new people into the FINN world through a common philosophy. With more than 1,300 professionals across 35 offices, FINN provides clients with global access and capabilities in the Americas, Europe, and Asia. In addition, FINN provides its clients with access to top-tier agencies worldwide through its membership in the global network PROI.

Headquartered in New York, FINN has offices in: Abu Dhabi, Atlanta, Bangalore, Bangkok, Beijing, Boston, Chicago, Delhi, Denver, Detroit, Dublin, Fort Lauderdale, Frankfurt, Hong Kong, Honolulu, Jerusalem, Kuala Lumpur, London, Los Angeles, Madison, Wisc., Manila, Mumbai, Munich, Nashville, Orange County, Paris, Portland, San Diego, San Francisco, Seattle, Singapore, Vancouver, Washington D.C. and Yangon. Find us at finnpartners.com and follow us on X and Instagram at @finnpartners.

Contact: 

Celia Jones
FINN Partners, Global Chief Marketing Officer
[email protected]
773.885.9781

Gil Bashe
FINN Partners, Chair Global Health and Purpose
[email protected]
732.371.0922

SOURCE FINN Partners