Global Nutraceutical Products Market Estimated to Reach USD 912.25 Billion by 2030, Growing at a 7.50% CAGR: MarkNtel Advisors

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Jun 05, 2025, 04:39 ET

NEW DELHI, June 5, 2025 /PRNewswire/ -- The Global Nutraceutical Product Market size was valued at around USD 591.1 billion in 2024 and is expected to reach roughly USD 912.25 billion by 2030, growing at a rate of about 7.50% per year from 2025 to 2030, according to a recent report by MarkNtel Advisors.

This growth is largely due to people becoming more health-conscious and showing a greater interest in functional foods. The rise in chronic illnesses and stricter government rules on food fortification also play a significant role in driving market demand. Customization is becoming increasingly popular as more consumers recognize the availability of personalized nutraceuticals that meet their unique health needs. Many people are looking for personalized supplements, diet plans, and fitness routines that can assist them in achieving better health.

Additionally, there's a growing focus on medical nutrition, especially with dietary supplements being used to address issues like heart disease and malnutrition. The aging population, rising healthcare costs, and changing lifestyles, combined with investments from established companies in new product development, are expected to boost the market further. Overall, the nutraceuticals market is evolving to provide better solutions for people's health needs.

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Global Nutraceutical Products Market Value & Statistics:

Market Value in 2024: USD 591.1 Billion
Projected Valuation by 2030: USD 912.25 Billion
Forecast Period CAGR: 7.50% (2025–2030)
Base Year: 2024 | Historical Years: 2020–2023
Leading Segment "By Distribution Channel": Specialty Stores
Leading Region: Asia-Pacific

Competitive Landscape: List of Largest Nutraceutical Product Manufacturing Companies Worldwide

Archer Daniels Midland Company.
BASF SE
Cargill, Inc.
Danone
DuPont de Nemours, Inc
General Mills Inc.
Financial Details
Koninklijke DSM N.V.
Nestle S.A.
PepsiCo, Inc.
Yakult Honsha Co., Ltd
Kellogg Company
Herbalife International of America, Inc.
Abbott Laboratories Inc.
Mead Johnson Nutrition Co.
Omega Protein Corp.
Zymes LLC
Others

These companies lead the market due to their extensive product portfolios and commitment to innovation.

Industry Recent Development:

2024: BASF launched a new line of sustainable, algae-based omega-3 supplements. This shift towards algae-derived omega-3 oils offers a vegan and potentially more sustainable alternative to traditional fish oil supplements, aligning with growing consumer demand for plant-based and eco-friendly options.

Global Nutraceutical Products Market Segmentation Insight

By Product Type: (Functional Beverages, Functional Foods, Dietary Supplements)
By Distribution Channel: (Supermarkets/Hypermarkets, Online Retail, Specialty Stores, Pharmacies, Others)
By End User: (Household, Commercial)
By Source: (Probiotics, Prebiotics, Vitamins, Minerals)

1.) Specialty Stores Segment Gaining Popularity in the Nutraceutical Market

Specialty stores are set to become the fastest-growing distribution channel in the global nutraceutical market from 2025 to 2030. This surge is driven by a rising consumer demand for personalized health solutions and expert advice. Unlike mass retailers, specialty stores like GNC and Vitamin Shoppe provide curated products and knowledgeable staff, offering tailored recommendations for specific health concerns. Consumers are increasingly turning to these stores for premium, scientifically formulated supplements. Additionally, the integration of online platforms with in-store consultations is enhancing customer experience and engagement.

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Industry Dynamic -

1.) Nutraceutical Product Market Trend

Growing Demand for Customized Nutraceuticals - The demand for customized nutraceuticals is rapidly increasing as consumers become more aware of their health benefits. There is a growing interest in personalized products, including supplements and diet plans, designed to address specific nutritional needs. This trend towards customization is expected to drive the expansion of the nutraceutical market in the coming years, as nutritional supplements play a crucial role in promoting proactive and predictive health interventions.

2.) Nutraceutical Product Market Challenges

High Costs Associated with Raw Materials - The nutraceuticals industry faces significant challenges due to the high costs associated with raw materials. Producing these products often involves extracting ingredients that yield limited quantities, leading to elevated manufacturing expenses. Furthermore, while nutraceuticals provide various health benefits, they are not without risks, as indicated by the U.S. Food and Drug Administration (FDA), which lists potential side effects such as rashes and severe joint pain. These factors may contribute to a downturn in the nutraceutical market in the coming years.

3.) Growth Opportunity

Impact of Emerging E-Commerce Platforms on Nutraceuticals - E-commerce is revolutionizing the global nutraceutical products market by enhancing industry growth and consumer engagement. The swift adoption of online shopping, particularly in emerging markets, has made nutraceuticals more accessible. These platforms enable the launch of personalized and specialty products that may not be available in traditional stores. With the rise of direct-to-consumer models and subscription services, brand loyalty is increasing. As companies develop strong digital strategies, e-commerce will continue to drive market expansion and growth opportunities through 2030.

Geographical Analysis

By Region:

North America,
Europe,
Asia-Pacific,
Latin America,
Middle East & Africa)

Asia-Pacific Region Set to Lead the Nutraceutical Products Market

The Asia-Pacific region is expected to dominate the global nutraceutical products market from 2025 to 2030, fueled by a mix of demographic, economic, and regulatory changes impacting consumer behavior. The middle class is rapidly growing in countries like China, India, Indonesia, and Vietnam, leading to increased health awareness and higher disposable incomes. This shift encourages greater spending on preventive healthcare, functional foods, dietary supplements, and fortified drinks. Furthermore, heightened awareness surrounding immunity, gut health, and chronic disease prevention post-COVID is driving long-term adoption of nutraceuticals in the region.

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List of Table:

Table 1: Size & Global Nutraceutical Products Market Analysis
Table 2: Global Nutraceutical Products Market Revenues (USD Million)
Table 3: Global Nutraceutical Products Market Volume (Million Units)
Table 4: Market Segmentation
By Product Type

Functional Beverages (Sports Drinks, Dairy & Dairy Alternative Drinks, Fruit & Vegetable Juices)
Functional Foods
Dietary Supplements

By Distribution Channel

Supermarkets/Hypermarkets
Online Retail
Specialty Stores
Pharmacies
Others

By End User

Household
Commercial

By Source

Probiotics
Prebiotics
Vitamins
Minerals

Table 5: Regional Market Size & Analysis (North America, Europe, Asia-Pacific, etc.)
Table 6: Strategic Imperatives for Growth & Success in the Nutraceutical Market
Table 7: Company Profiles Overview
Table 8: Recent Developments in Major Nutraceutical Companies
Table 9: Trend, Opportunity, Challenge and Key Driver
Table 10: Market Regulations, Policies & Product Standards
Table 11: Market Hotspots & Regional Opportunities
Table 12: Global Nutraceutical Products Market Value Chain Analysis

Report List of Figures

Figure 1: Global Nutraceutical Products Market Dynamics
Figure 2: Global Nutraceutical Products Market Trends & Developments
Figure 3: Nutraceutical Products Market Hotspots & Opportunities
Figure 4: Value Chain Analysis of Global Nutraceutical Products Market
Figure 5: By End User Market Size Overview
Figure 6: By Source Market Distribution
Figure 7: Comparative Market Analysis by Regions
Figure 8: Market Growth Forecast (2020-2030)
Figure 9: Competitive Landscape of the Nutraceutical Products Market
Figure 10: Distribution Channel Performance Analysis

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About Us –

MarkNtel Advisors is a leading consulting, data analytics, and market research firm that provides an extensive range of strategic reports on diverse industry verticals. We being a qualitative & quantitative research company, strive to deliver data to a substantial & varied client base, including multinational corporations, financial institutions, governments, and individuals, among others.

We have our existence across the market for many years and have conducted multi-industry research across 80+ countries, spreading our reach across numerous regions like America, Asia-Pacific, Europe, the Middle East & Africa, etc., and many countries across the regional scale, namely, the US, India, the Netherlands, Saudi Arabia, the UAE, Brazil, and several others.

Similar Report Topic –

GCC Nutraceuticals Market Research Report: Forecast (2025-2030) - The GCC Nutraceuticals Market is projected to grow at a CAGR of around 9% during the forecast period, i.e., 2025-2030.

UAE Nutraceuticals Market Research Report: Forecast (2025-2030) - The UAE Nutraceuticals Market is projected to grow at a CAGR of around 6.96% during the forecast period, i.e., 2025-30.

Saudi Arabia Nutraceuticals Market Research Report: Forecast (2022-2027)- The Saudi Arabia Nutraceutical Market is projected to grow at a CAGR of around 6.71% during the forecast period, i.e., 2022-27

Egypt Nutraceuticals Market Research Report: Forecast (2023-2028)- The Egypt Nutraceuticals Market is projected to grow at a CAGR of around 11.11% during the forecast period, i.e., 2023-28.

Global Nutraceuticals Market Research Report Forecast: (2025-2030)- The Global Nutraceuticals Market size was valued at around USD 485 billion in 2024 and is projected to reach USD 885 billion by 2030. The market is also estimated to grow at a CAGR of around 7.2% during the forecast period, i.e., 2025-30.

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