The web content management market is expected to witness high growth during the forecast period. The market is mainly driven by the rising demand for outsourced content writing and the growing trend of web-based marketing.
Web content management is a software application comprised of a set of tools that can manage and streamline an enterprise's digital information and web content on a website. Easier content management, simplification of website maintenance, uncomplicated design and themes, and permissions to have multiple users are some of the critical features of a web content management system.
Many businesses are adopting web content marketing as vital tool for their overall development. Web content management offers a centralized interface for enterprises that helps add, edit and customize media content prior to publishing it. Their significant advantages in digital marketing campaigns have proved that web content management systems are crucial elements for corporate growth and establishing a brand image in the global market. Web content management platforms can be deployed over the organizations' cloud or on-premises.
Cloud-based WCM platforms do not allow customization while on-premise solutions enable enterprises to manage customized and flexible content management environments. Increased access to web content among individuals using multiple online sources such as blogs, social media platforms, and discussion forums is helping businesses recognize their customers through two-way dialog.
Some companies use WCM to solicit customer feedback on a product before its launch, which can minimize their product investment.
Moreover, the increasing need for omnichannel customer experience management, higher demand for digital marketing solutions, and rapid adoption of customer engagement strategies are also expected to fuel the market growth over the forecast period.
Other market drivers include the rising use of the internet, the growing use of mobile phones and tablets for online shopping, and the rising trend of online learning. Furthermore, the growing number of social media users encourages companies to use web content management systems to deliver their products and services to online customers.
Detailed profiles of the major players operating in the global web content management market. Key players include Adobe Systems Inc., Alphabet Inc., Automattic Inc. (Wordpress.com), Microsoft Corp., and OpenText Corp.