NEW YORK and OSLO, Norway, September 29, 2011 /PRNewswire/ --
Independent research firm, Forrester Research Inc., has recognized Globalpark, a QuestBack company, as a leader in the enterprise feedback management market.
In the report released September 27, 2011, "The Forrester Wave™: EFM Vendors, Market Insights Platform Providers, Q3 2011", the firm evaluated the strengths and weaknesses of five (5) market-insights platform providers across seventy-six (76) criteria that span current offering, strategy, and market presence. The results put Globalpark, a QuestBack company, as a Leader that "truly shines with its strategy and vision for the future of EFM and its forward-thinking approach to developing unique EFM solutions."
With a robust market-insights platform, "Globalpark especially excels in the multitude of ways the platform can collect feedback, both structured and unstructured, and with its data integration capabilities, which include a number of packaged applications for CRM and social media data."
This recognition comes on the tails of Globalpark being acquired by QuestBack, and its earlier release of Social Insight Connect, the first solution to enable a private and measurable feedback community within the Facebook environment.
QuestBack CEO Ivar Kroghrud is proud of the ranking: "We believe that inclusion as a Leader in Forrester's EFM Wave report validates our vision for the future of EFM, and will help us bring proven business value to new markets."
For a complimentary copy of the full report, please visit:
QuestBack Group is Europe's leading Enterprise Feedback Management and one of the world's Top 5 vendors. QuestBack provides online survey solutions, panel solutions and social CRM solutions - web-based services for relationship development through the collection, analysis, and follow-up of business critical information. QuestBack's clients achieve better financial performance through increasing the satisfaction and loyalty among their customers and employees. QuestBack was founded in 2000 and has achieved double-digit growth ever since. The Company is headquartered in Oslo, Norway with subsidiaries in 7 countries and offices in a total of 17 countries, and serves over 5,000 customers across all sectors and industries, including Volvo, Ernst & Young, Coca-Cola, Microsoft and Bosch.