Globant Recognized as a Leader in Digital Customer Experience by IDC MarketScape

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Feb 22, 2017, 09:45 ET

SAN FRANCISCO, Feb. 22, 2017 /PRNewswire/ -- Globant (NYSE: GLOB), a digitally native technology services company focused on creating digital journeys, has been named by IDC as a Leader in Digital Customer Experience in the IDC MarketScape: Worldwide Digital Strategy and Agency Services for Digital Customer Experience 2016 Vendor Assessment (doc # US41917816, January 2017). The report assesses service providers participating in the digital strategy consulting and agency services market through detailed surveys and interviews with vendors, public information, and end-user experiences.

The study points out that "Worldwide, Globant is seen as most capable in digital journey design, activation, and measurement. Globant is also considered by clients to be one of the strongest firms at incorporating cloud into engagement deliverables, helping client visualize and design process improvements that support digital journeys, and using new data sources to form and deliver digital strategies".

"We are constantly striving to enhance our services through a unique blend of technology innovation and multi-sector expertise," said Globant CEO Martin Migoya. "We are honored to be included in our second consecutive IDC MarketScape as a leader, a recognition that reflects our unique positioning in the market and the value that we are adding to our customers."

"The most successful DCX strategies today are being championed by enterprise-level digital executives, leading the mash-up of CMO, CIO, and product needs and demonstrating that departmental initiatives of the past can go only so far in producing meaningful and profitable experiences," said Michael Versace, research director for Digital Strategy and Agency Services at IDC. "IDC expects further growth and competition in the DCX services markets, as executives seek out the possibilities of DCX 2.0, enabled through sensing, AI, robotics automation software and agents, and self-provisioned experiences in virtually all industry sectors."

Globant was previously named a Leader in Worldwide Digital Strategy Consulting in the IDC MarketScape: Worldwide Digital Strategy Consulting 2016 Vendor Assessment (Doc #US41287916, May 2016).

About IDC MarketScape

IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor's position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of vendors can be meaningfully compared. The framework also provides buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective

About Globant

Globant (NYSE: GLOB) is a digitally native technology services company that creates digital journeys for its customers, which impact millions of consumers. Globant is the place where engineering, design, and innovation meet scale.

Globant has more than 5,600 professionals in 12 countries working for companies like Google, Linkedin, JWT, EA, and Coca Cola, among others.

Globant was named a Worldwide Leader of Digital Strategy Consulting Services by IDC MarketScape Report (2016) and its client work has been featured as business case studies at Harvard University, Massachusetts Institute of Technology and Stanford University. For more information, visit www.globant.com.

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