COLUMBUS, Ohio, April 11, 2012 /PRNewswire/ -- Representatives from Glory Foods, Inc., announced today that the company has unveiled a new creative campaign. Designed to appeal to consumers looking for flavor, convenience and value when it comes to the food they provide to their families, the new campaign targets those in need of a culinary rescue.
Glory Foods' new creative campaign features "Shirley," a woman with a passion and skills for cooking delicious southern-style dishes and empowering others to do so as well. "Shirley" will appear in two newly created television and radio commercials that will air in select designated market areas (DMA), a series of cooking shows that will appear on GloryFoods.com and in a number of national print advertisements.
The campaign will be incorporated into all marketing initiatives for the company including print, radio, television and online ads.
"We are excited to launched this new campaign and introduce Shirley to the Glory Foods family," said Dan Charna, vice president of operations for Glory Foods. "Shirley is a representation of a confident cook showing those who perhaps aren't so confident in the kitchen how to feed their families flavorful and convenient meals and 'take all the Glory'. We hope everyone will invite Shirley into their kitchens via Glory Foods products."
About Glory Foods
Glory Foods is the category leader in Southern-style, heat-and-serve products including seasoned canned vegetables, cooking bases, hot sauces and fresh greens. Its Southern-style vegetables and side dishes are staples in American homes and offer convenient meal planning solutions for busy families. Glory Foods is a private, minority-controlled business based in Columbus, Ohio.
SOURCE Glory Foods