GlynnDevins And Falfurrias Capital Partners Form Strategic Partnership
Agency positioned for Continued Growth in the Senior Living Category
OVERLAND PARK, Kan., June 24, 2015 /PRNewswire/ -- GlynnDevins, an Overland Park-based marketing and advertising agency, today announces it has formalized a strategic partnership with the private equity firm Falfurrias Capital Partners based in Charlotte, NC. GlynnDevins specializes in the field of senior living providing strategic planning for occupancy solutions and metric-based marketing for communities across the country. New York-based mergers & acquisitions firm, AdMedia Partners acted as exclusive financial advisor to GlynnDevins in the transaction.
GlynnDevins was founded in 1987 by Jim Glynn and George Devins. The agency currently has more than 120 associates and works with 160 senior living communities in 38 states. Glynn and Devins will maintain significant ownership positions in the firm.
"Our agency has seen tremendous growth in the senior living and healthcare category and this partnership will enable us to broaden our capabilities and expand into new market segments," said Jim Glynn, GlynnDevins principal. "We're excited about the next chapter in our agency history and look forward to our partnership with Falfurrias Capital Partners."
Demographics of the 65+ market in the country will continue on an upward swing as Baby Boomers transition into retirement over the next 20 years. This age wave is helping to spawn tremendous growth in the senior living category.
"GlynnDevins has an exceptional management team with a deep bench of talent and committed belief in the business," said Marc Oken, Falfurrias Capital Partners co-founder and managing partner. "Their marketing expertise and unique knowledge of the senior living market will be a catalyst for our firm to leverage these strengths and collaborate for continued agency growth."
"Falfurrias has an impressive record of helping their partners achieve continued growth," said George Devins, GlynnDevins principal. "While we've always brought innovative solutions to our clients, this partnership solidifies and leverages both our future potential and that of our Clients."
About Falfurrias Capital Partners
Falfurrias Capital Partners, founded by former Bank of America Chairman and CEO Hugh McColl, Jr. and former Bank of America Chief Financial Officer Marc D. Oken, is a Charlotte-based private equity investment firm focused on acquiring or investing in a diverse portfolio of middle-market companies. By leveraging the extensive strategic and operational experience and business relationships of the firm's principals, Falfurrias Capital Partners is positioned to be a value-added partner for both its portfolio companies and its limited partners. For more information visit, www.falfurriascapital.com.
About GlynnDevins
GlynnDevins is the nation's premier marketing and advertising agency serving senior living communities and their development and management partners. We design marketing and communications programs proven to build a community's lead base and increase occupancy, and have developed our own metrics-based planning process, based on our extensive senior living experience. For more information, visit www.glynndevins.com.
For More Information, Contact:
Randy Eilts, GlynnDevins Public Relations
913-220-6201, [email protected]
SOURCE GlynnDevins
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