GM U.S. Sales Increase 8 Percent in July on Cruze, Crossover Demand

Aug 02, 2011, 10:45 ET from General Motors

DETROIT, Aug. 2, 2011 /PRNewswire/ --

  • July retail sales rise 6 percent year over year, and up 1 percent versus June
  • Chevrolet Cruze records fourth-straight month of sales over 20,000
  • Crossover retail sales rise 17 percent led by Chevrolet Equinox and GMC Terrain
  • Large pickups: total sales up 2 percent and retail sales rise 5 percent versus June

Driven by continued strong demand for the company’s lineup of fuel-efficient cars and crossovers, and by improving full-size pickup truck sales, General Motors dealers in the United States reported 214,915 total sales in July, an 8-percent gain compared to July 2010.

Retail sales for GM’s brands rose 6 percent for the month compared to a year ago, and were 1 percent higher than June.

In July, total sales of the Chevrolet Cruze were above 20,000 for the fourth-straight month, delivering 24,648 units. The 32 miles-per-gallon highway-rated GMC Terrain and Chevrolet Equinox compact crossovers saw a combined retail sales increase of 73 percent during the month.

Total sales for GM’s full-size pickups – Chevrolet Silverado and Avalanche, and GMC Sierra, increased 2 percent from June, while retail sales – those to individuals – rose 5 percent compared to last month.

"Sales of our fuel-efficient cars like the Chevrolet Cruze and our crossovers remain strong, and we’re now also seeing the seasonal lift in full-size pickups that we expected," said Don Johnson, vice president, U.S. Sales Operations.

The U.S. auto sector has faced several significant headwinds in the past several months. Nonetheless, the industry is poised to regain some of its lost momentum in the second half of the year, aided by higher supply and pent-up demand.

“There are people who put off vehicle purchases because of uncertainty about fuel prices, vehicle availability and the economy,” Johnson said. “As these conditions improve in the latter half of this year, many of these buyers will return to the market.”

GM’s 2011 U.S. industry forecast, originally announced in January, remains unchanged at 13 million to 13.5 million units, but the company expects total industry sales to end the year in the low end of this range, Johnson said.

Passenger Cars

Total sales of GM passenger cars increased 8 percent during July, compared to a year ago. Retail sales for cars rose 9 percent for the month on the continuing strength of the Cruze. The Cruze Eco, which delivers an estimated 42 miles-per-gallon highway, accounted for 19 percent of the model’s retail sales during the month.

The all-new Buick Regal continued to appeal to new consumers, more than doubling retail sales from a year ago. For the month, approximately 33 percent of Regal sales were turbo models. Chevrolet Camaro retail sales rose 7 percent, as demand for the all-new convertible model continued to rise.

Year to date through July, retail sales for GM’s passenger cars are up 37 percent.

Crossovers

Total crossover sales increased 20 percent compared to last July, while retail sales climbed 17 percent. Retail sales of Equinox and Terrain were up 75 percent and 67 percent respectively, while retail sales for the GMC Acadia improved 33 percent.

Year to date through July, retail sales of GM’s crossovers increased 25 percent.

Full-Size Pickups

Compared to June, combined sales of Silverado, Avalanche and Sierra sales increased 2 percent, and retail sales rose 5 percent. Silverado retail sales increased 7 percent, compared to June, while Sierra retail sales rose 2 percent compared to last month – the best month of the year for GMC’s full-size pickup.

Total sales of GM’s full-size pickups declined 3 percent versus a year ago.

“The increase in industry sales of full-size pickups is consistent with our forecast, as more truck buyers come back into the market,” Johnson said. “We expect continued modest growth in the segment for the remainder of the year, and are positioned to meet the increase in demand.”

For the year to date through July, total pickup sales of 306,439 units represent a 9-percent increase compared to the same period in 2010. For the year, retail sales for GM’s full-size pickups are up 9 percent. Through July, estimated retail market share for the Silverado, Avalanche and Sierra has grown more than 2.5 percentage points.

Fleet and Commercial

Compared to last year, July fleet sales increased 13 percent, as the company posted its 16th consecutive month of commercial sales gains.

Fleet deliveries accounted for 26 percent of GM’s total sales for the month.

Month-end dealer inventory in the United States stood at about 538,000 units, down about 67,000 units compared to June and about 115,000 units higher than July 2010.

Brand Key Facts:

  • Chevrolet: Chevrolet dealers delivered 149,005 total vehicles in July, a 6-percent increase over July 2010. Retail sales for Chevrolet were up 9 percent, for the eleventh straight month of retail sales increases for the brand. For Cruze, total sales surpassed 20,000 for the fourth month in a row at 24,648. Equinox retail sales rose 75 percent. Year-to-date, Chevrolet total sales are up 14 percent and retail sales are 23 percent higher than in 2010 (read more).
  • Buick: Buick reported 16,873 total sales, a four-tenths percent increase compared to last year. This includes a 1-percent increase in year-over-year retail sales, led by demand for the all-new Regal and Regal Turbo. July was the 22nd consecutive month of year-over-year total and retail sales gains for the brand. Year-to-date Buick total sales are 27 percent higher than the first seven months of 2010, while retail sales have risen 28 percent for the year (read more).
  • GMC: GMC reported its best month of 2011 with total sales of 37,918, a 36-percent increase compared to the same month last year. Retail sales were up 17 percent for the brand on strong demand for the Terrain (up 67 percent) and the Acadia (up 33 percent). Sierra retail sales rose 2 percent year over year and increased 2 percent compared to June. July also marked the 22nd consecutive month of year-over-year total and retail sales increases for the brand. Through July, GMC total sales are up 25 percent, while retail sales have risen 23 percent (read more).
  • Cadillac: Cadillac reported total sales of 11,119 for July, a 26-percent decrease versus last July which included a significant reduction in sales to fleets. For the month, retail sales decreased 26 percent. For the year-to-date, Cadillac total sales are up 9 percent while retail sales have increased 17 percent (read more).
  • Fleet sales for GM’s four brands were 56,357 for the month, a 13-percent increase compared to last year’s July. Sales to commercial customers increased 5 percent – the 16th consecutive month of commercial fleet sales gains. Fleet accounted for 26 percent of GM total sales during the month.

About General Motors – General Motors (NYSE: GM, TSX: GMM), one of the world’s largest automakers, traces its roots back to 1908. With its global headquarters in Detroit, GM employs 202,000 people in every major region of the world and does business in more than 120 countries.  GM and its strategic partners produce cars and trucks in 30 countries, and sell and service these vehicles through the following brands: Baojun, Buick, Cadillac, Chevrolet, GMC, Daewoo, Holden, Isuzu, Jiefang, Opel, Vauxhall, and Wuling. GM’s largest national market is China, followed by the United States, Brazil, the United Kingdom, Germany, Canada, and Italy.  GM’s OnStar subsidiary is the industry leader in vehicle safety, security and information services.  More information on the new General Motors can be found at www.gm.com.

GM U.S. Deliveries for July 2011 - Divisional Brand Level

(Calendar Year-to-Date)

*S/D Curr: 26

July

January -  July

*S/D Prev: 27

2011

2010

% Chg Volume

%Chg per S/D

2011

2010

%Chg Volume

Vehicle Total

214,915

199,692

7.6

11.8

1,476,548

1,280,213

15.3

Brand Total

214,915

199,432

7.8

11.9

1,476,548

1,269,009

16.4

Other Brand Total

0

260

***.*

***.*

0

11,204

***.*

GM Vehicle Deliveries by Marketing Division

2011

2010

%Chg Volume

%Chg per S/D

2011

2010

%Chg Volume

Buick Total

16,873

16,799

0.4

4.3

110,472

86,831

27.2

Cadillac Total

11,119

14,919

-25.5

-22.6

87,241

79,704

9.5

Chevrolet Total **

149,005

139,916

6.5

10.6

1,053,553

922,359

14.2

GMC Total **

37,918

27,798

36.4

41.7

225,282

180,115

25.1

Brand Total

214,915

199,432

7.8

11.9

1,476,548

1,269,009

16.4

HUMMER Total

0

210

***.*

***.*

0

3,139

***.*

Pontiac Total

0

20

***.*

***.*

0

947

***.*

Saab Total

0

0

***.*

***.*

0

608

***.*

Saturn Total

0

30

***.*

***.*

0

6,510

***.*

Other Brand Total

0

260

***.*

***.*

0

11,204

***.*

GM Vehicle Total

214,915

199,692

7.6

11.8

1,476,548

1,280,213

15.3

*  Twenty-six selling days for the July period this year and twenty-seven for last year.

**Calendar Year 2010 includes GMC & Chevrolet Dealer deliveries of commercial vehicles distributed by America Isuzu Motors, Inc.

GM U.S. Deliveries for July 2011 by Model

(Calendar Year-to-Date)

July

January -  July

2011

2010

% Chg Volume

%Chg per S/D

2011

2010

%Chg Volume

Selling Days (S/D)

26

27

Enclave

6,145

5,039

21.9

26.6

34,149

31,286

9.2

LaCrosse

5,971

7,047

-15.3

-12.0

35,298

37,456

-5.8

Lucerne

1,233

3,010

-59.0

-57.5

15,513

15,915

-2.5

Regal

3,524

1,703

106.9

114.9

25,512

2,174

***.*

Buick Total

16,873

16,799

0.4

4.3

110,472

86,831

27.2

CTS

4,449

5,516

-19.3

-16.2

31,454

24,601

27.9

DTS

715

1,207

-40.8

-38.5

9,453

10,221

-7.5

Escalade

914

1,252

-27.0

-24.2

7,859

8,766

-10.3

Escalade ESV

605

762

-20.6

-17.5

4,402

4,150

6.1

Escalade EXT

171

195

-12.3

-8.9

1,067

1,008

5.9

SRX

4,133

5,723

-27.8

-25.0

30,333

28,378

6.9

STS

132

259

-49.0

-47.1

2,661

2,404

10.7

XLR

0

5

***.*

***.*

12

176

-93.2

Cadillac Total

11,119

14,919

-25.5

-22.6

87,241

79,704

9.5

Avalanche

1,621

2,026

-20.0

-16.9

10,339

11,453

-9.7

Aveo

3,349

4,238

-21.0

-17.9

24,615

24,715

-0.4

Camaro

7,671

7,486

2.5

6.4

56,432

53,864

4.8

Caprice

90

0

***.*

***.*

155

0

***.*

Chevy C/T Series

0

0

***.*

***.*

0

8

***.*

Chevy W Series

0

17

***.*

***.*

0

209

***.*

Cobalt

21

7,339

-99.7

-99.7

835

84,733

-99.0

Colorado

3,169

2,195

44.4

49.9

19,283

13,856

39.2

Corvette

1,291

1,199

7.7

11.8

8,187

7,554

8.4

Cruze

24,648

0

***.*

***.*

147,620

0

***.*

Equinox

17,094

9,869

73.2

79.9

112,932

76,859

46.9

Express

5,343

5,524

-3.3

0.4

38,299

33,783

13.4

HHR

317

9,696

-96.7

-96.6

35,819

47,772

-25.0

Impala

7,327

14,565

-49.7

-47.8

110,971

104,056

6.6

Kodiak 4/5 Series

0

37

***.*

***.*

10

1,082

-99.1

Kodiak 6/7/8 Series

0

4

***.*

***.*

0

196

***.*

Malibu

19,529

20,458

-4.5

-0.9

142,312

128,775

10.5

Silverado-C/K Pickup

33,121

34,664

-4.5

-0.8

215,906

201,446

7.2

Suburban (Chevy)

4,265

3,708

15.0

19.4

22,871

25,865

-11.6

Tahoe

5,741

6,912

-16.9

-13.7

39,754

43,602

-8.8

TrailBlazer

0

2

***.*

***.*

33

207

-84.1

Traverse

14,283

9,977

43.2

48.7

64,310

62,248

3.3

Uplander

0

0

***.*

***.*

0

76

***.*

Volt

125

0

***.*

***.*

2,870

0

***.*

Chevrolet Total

149,005

139,916

6.5

10.6

1,053,553

922,359

14.2

Acadia

10,424

5,574

87.0

94.2

50,235

40,898

22.8

Canyon

1,422

639

122.5

131.1

5,570

4,206

32.4

Envoy

0

1

***.*

***.*

5

73

-93.2

GMC C/T Series

0

0

***.*

***.*

0

52

***.*

GMC W Series

0

21

***.*

***.*

0

293

***.*

Savana

1,219

1,748

-30.3

-27.6

11,355

8,387

35.4

Sierra

12,596

11,910

5.8

9.8

80,194

67,518

18.8

Terrain

7,302

3,788

92.8

100.2

48,666

30,903

57.5

Topkick 4/5 Series

0

7

***.*

***.*

5

823

-99.4

Topkick 6/7/8 Series

0

4

***.*

***.*

8

347

-97.7

Yukon

2,238

2,416

-7.4

-3.8

17,402

14,177

22.7

Yukon XL

2,717

1,690

60.8

67.0

11,842

12,438

-4.8

GMC Total

37,918

27,798

36.4

41.7

225,282

180,115

25.1

Brand Total

214,915

199,432

7.8

11.9

1,476,548

1,269,009

16.4

HUMMER Total

0

210

***.*

***.*

0

3,139

***.*

Pontiac Total

0

20

***.*

***.*

0

947

***.*

Saab Total

0

0

***.*

***.*

0

608

***.*

Saturn Total

0

30

***.*

***.*

0

6,510

***.*

Other Brand Total

0

260

***.*

***.*

0

11,204

***.*

GM Vehicle Total

214,915

199,692

7.6

11.8

1,476,548

1,280,213

15.3

SOURCE General Motors



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