GMC Kicks Off 'Never Say Never Moment of the Week'

GMC, NFL and ESPN partner to offer chance to win Super Bowl XLV tickets and Sierra Denali*

Sep 09, 2010, 13:32 ET from General Motors

DETROIT, Sept. 9 /PRNewswire/ -- GMC today launched the "GMC Never Say Never Moment of the Week," a partnership with the NFL and ESPN allows football fans to vote on the best moment or play of the week that represents determination and perseverance at  

"GMC trucks and SUV's are characterized by engineering excellence that results from a never say never attitude, the same type of excellence exemplified each week by NFL players," said Craig Bierley, Director, Buick GMC Advertising and Sales Promotion. "We are proud that GMC is The Official Vehicle of the NFL and are looking forward to giving fans the chance to determine the best moment of the week that demonstrates professional grade willpower and strength."  

Each week fans will be able to vote on three "Never Say Never Moments," and they can also enter for a chance to win a weekly prize of a trip for two to Super Bowl XLV in North Texas. At the end of the regular season, fans will then have a chance to determine the "GMC Never Say Never Moment of the Year," from among the 17 weekly winners. In addition, one grand prize winner will receive the new 2011 GMC Sierra Denali.

After the Monday Night Football game, three moments will be shown on NFL Network's "Total Access" and ESPN's "SportsCenter." Fans can then watch the three nominated "Never Say Never Moments of the Week" on the NFL Network's "Around the League" that airs on Wednesday and Friday and on ESPN's "SportsCenter" that airs on Tuesday.

Fan voting will begin 45 minutes after the end of the Monday Night Football game and will close at noon on Friday of that week. The winning moment will be announced on Friday during the NFL Network's "Around the League" show.  

Fans will also have the opportunity to see all the moments by visiting and GMC's Facebook Fan page. The  site will be hosted by the NFL Network's Deion Sanders and ESPN's Monday Night Football play-by-play announcer Mike Tirico.

About GMC

GMC is evolving to include more fuel-efficient trucks and crossovers. The GMC Terrain is a smaller SUV that offers 32 mpg highway fuel economy along with the capability, engineering expertise and refinement that have defined GMC for more than a century. Complementing the Terrain are the Acadia eight-passenger crossover, Yukon and Yukon XL and Sierra pickups. Today GMC is the only manufacturer offering three full-size hybrid models. Details on all GMC models are available at


NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. MUST BE LEGAL RESIDENT OF THE 50 UNITED STATES (D.C.), 18 YEARS OR OLDER WITH VALID DRIVER'S LICENSE TO ENTER. Void where prohibited. Sweepstakes ends 1/5/11. For entry and official rules with complete eligibility, prize description and other details, visit Sponsor: General Motors LLC, 100 Renaissance Center, Detroit, MI 48265.

SOURCE General Motors