GNC Expands Beyond Raw Line-up with First-Ever Flavor & Color Changing Pre-Workout

Celebrating 90 years of innovation, GNC's new Beyond Raw formula reimagines the pre-workout experience that alters flavors and colors with a simple shake 

PITTSBURGH, June 12, 2025 /PRNewswire/ -- To celebrate 90 years at the forefront of health and wellness innovation, GNC, the global health and wellness retailer, launches the first-ever flavor and color changing pre-workout supplement, brought to you by its industry-leading brand, Beyond Raw. In the original bestselling LIT formula, the color and flavor changing technology is set to redefine the workout experience, exclusively available for a limited time.

In a thrilling addition to any workout regimen, the new LIT Pre-workout not only boasts high-performance ingredients, but also an extraordinary sensory twist. Mix one scoop of LIT Pre-workout into 8 fl oz of cold water in a clear blender bottle, shake and sip for a vibrant Lemonade flavor and color, shake again to activate a refreshing Green Apple flavor and color. This cutting-edge pre-workout features innovative color-shifting beads that explode with an initial burst of flavor, then transforms into a new vibrant taste and color as they dissolve. This unique dual-phase experience is designed to delight and surprise fitness lovers and gym enthusiasts who seek both high-quality performance and intriguing flavor profiles.

The unique flavor and color changing formula launches for the first time as part of GNC's Beyond Raw LIT line of best-selling products. The new Beyond Raw LIT Pre-workout not only delivers a dual-phase flavor experience but also features a scientifically backed blend of high-performance ingredients such as 250mg of Caffeine from both extended and standard-release profile caffeine, 3g of Citrulline & Nitrosigine, 3.2g of Beta-Alanine, and 1.5g of Creatine, offering unmatched energy and performance benefits. The ingredients have been scientifically proven to promote energy, focus, muscle pumps and muscle endurance for an unmatched pre-workout or anytime energy experience.

"For the past 90 years, GNC has led the charge in developing innovative new products to shape the future of health and wellness," said Rachel Jones, EVP, Chief Merchandising and Science Officer at GNC. "At GNC, innovation is the powerhouse of our brand, and our groundbreaking new flavor and color changing Beyond Raw LIT underscores our commitment to using science and technology to keep making our best products even better."

With limited availability, this groundbreaking formula integrates both fun and functionality into fitness routines and will be available exclusively at GNC stores and online for $39.99 MSRP. To learn more, visit www.gnc.com.

About GNC 
GNC is an American-run global leader in health and wellness delivering science-based products and solutions designed to help consumers Live Well. With over 96% of GNC branded products being manufactured in the United States, GNC touches consumers worldwide by providing its products and services through company-owned retail locations, domestic and international franchise locations, digital commerce and strong wholesale and retail partnerships across the globe. GNC's diversified, multi-channel business model has worldwide reach and a well-recognized, trusted brand. By combining exceptional innovation, product development capabilities and an extensive global distribution network, GNC manages a best-in-class product portfolio. Visit www.gnc.com for more information.

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SOURCE GNC