GNC Supercharges Beyond Raw Line-up with New Formula and Flavors

Introducing LIT V2, a new level of pre-workout with enhanced formulation for unmatched performance

PITTSBURGH, Sept. 12, 2025 /PRNewswire/ -- Today, GNC, the global leader in health and wellness, announces the launch of LIT V2, an innovative reformulation from its premium Beyond Raw brand. Built on the foundation of the highly successful original Beyond Raw LIT formula, LIT V2 introduces groundbreaking enhancements for athletes and fitness enthusiasts seeking intense, long-lasting energy and superior workout performance.

LIT V2 elevates the game with a potent new formula designed to deliver more strength, bigger pumps, better workouts, and longer-lasting energy. Known for its best-in-class taste, LIT V2 is available in fan-favorite flavors, including Gummy Worm, Blue Raspberry, Watermelon, and Strawberry Lemonade, as well as exciting new flavors like Passion Orange Guava and Gummy Shark.

GNC continues to redefine expectations with an updated blend of scientifically backed ingredients, including 250mg of clinically-studied nootropic COGNIZIN®, 50mg SENACTIV® for heightened endurance performance, and 50mg ASTRAGIN® to facilitate absorption. Improvements also include an increase in Creatine Monohydrate from 1.5g to 3g for amplified strength, an upgrade from 3g to 5g of L-Citrulline for greater pumps, and a boost in electrolytes, ensuring superior hydration during workouts. The trusted components of 250mg of Caffeine (including 50mg of ZumXR Extended Release Caffeine) and 3.2g of Beta-Alanine remain, providing the same great energy and endurance that users have come to expect from LIT products. In response to growing consumer demand for cleaner supplements, the new LIT V2 formula has also been reformulated without artificial colors focusing purely on effective, science-backed active ingredients with nothing unnecessary.

"At GNC, we've built a legacy of delivering science-backed, innovative solutions to help our customers perform at their best," said Tyler McGlasson, MIK, CISSN, Director, Product Innovation and Design at GNC. "As fitness needs continue to evolve, we're proud to remain the go-to destination for breakthrough supplements. The enhanced Beyond Raw LIT V2 formula, with advanced ingredients and bold new flavors, is further proof of our commitment to setting the standard in the industry."

As part of GNC's efforts to meet consumers where they are, LIT V2 will have an exclusive Vegas-inspired look, available for a limited time at the 2025 Mr. Olympia competition in Las Vegas, this October.

This new formula enhances fitness routines, hitting harder with intense long-lasting energy and will be available exclusively at GNC.com, GNC stores and TikTok Shop for $44.99 MSRP. To learn more, visit www.gnc.com.

About GNC 
GNC is an American-run global leader in health and wellness delivering science-based products and solutions designed to help consumers Live Well. With over 96% of GNC branded products being manufactured in the United States using global sourced ingredients, GNC touches consumers worldwide by providing its products and services through company-owned retail locations, domestic and international franchise locations, digital commerce and strong wholesale and retail partnerships across the globe. GNC's diversified, multi-channel business model has worldwide reach and a well-recognized, trusted brand. By combining exceptional innovation, product development capabilities and an extensive global distribution network, GNC manages a best-in-class product portfolio. Visit www.gnc.com for more information.

Media Contact:
Nick Sero
Director of Public Relations
[email protected]
412-246-9901

SOURCE GNC