goHappy Announces Strategic Growth Investment from Pamlico Capital to Accelerate Innovation in Frontline Employee Engagement

RICHMOND, Va., July 22, 2025 /PRNewswire/ -- goHappy, the leading provider of innovative frontline employee engagement tools, today announced it has received a significant growth investment from Pamlico Capital, a private equity firm focused on high-growth technology and services businesses. The investment will support goHappy's next phase of growth as it continues to pursue its vision of helping employers drive stronger business outcomes through better engagement of their frontline teams.

goHappy works with leading national brands across the food service, hospitality, healthcare, manufacturing and retail industries, representing over 1 million frontline employees. Its solutions enable critical employee engagement workflows, as well as valuable analytics and benchmarking, all the while achieving best-in-class employee reach. goHappy's commitment to innovation has led to recent new product introductions, including the Engagement Hub, which enables employers to more seamlessly share documents, files, and other company resources with company workers.

"Frontline employees are the backbone of a majority of businesses, yet too often they lack the tools and support they deserve," said Shawn Boyer, CEO of goHappy. "This investment helps us continue to bring innovative solutions to employers that solve their most acute frontline challenges.  We could not be more excited to partner with Pamlico Capital, who shares our values and is committed to helping us serve more employers and their frontline employees."

"We're thrilled to partner with goHappy and to have the opportunity to work closely with Shawn and his team as well as Growth Street Partners," said Christiane Felts, Partner at Pamlico Capital. "goHappy's tools are delivering measurable value to organizations by solving a deeply important and historically underserved challenge: reaching and engaging frontline employees. We look forward to supporting the team in expanding goHappy's reach and furthering its mission."

This investment is the latest milestone in goHappy's growth cycle following the recent launch of new products including its Engagement Hub, Rewards & Recognition, Referrals and Workforce Analytics. Growth Street Partners, who originally invested in 2022, will continue to maintain a meaningful investment in the business.

Vista Point Advisors acted as the exclusive financial advisor and Goodwin Proctor LLP served as legal advisor to goHappy. Alston & Bird LLP served as legal advisor to Pamlico.

About goHappy
goHappy is transforming how employers communicate and engage with their frontline workers by providing the most powerful, simple and inclusive app-free frontline engagement technology. The key to goHappy's success is enabling employers to reach 100% of their frontline employees. The team at goHappy has been operating in the frontline employee space for over 25 years and its mission is to help ALL frontline workers feel more valued and connected so they can reach their full potential. In turn, employers not only improve communication to maximize engagement and happiness within their frontline employees, but also benefit from the bottom-line impact that those improvements deliver. For more information on goHappy and its suite of frontline employee engagement solutions, visit www.gohappyhub.com.

About Pamlico Capital
Pamlico Capital is a private equity firm founded in 1988 that invests in growing middle-market companies in North America. Pamlico Capital seeks control-oriented growth equity and buyout investments of up to $200 million alongside founders and proven leaders in its target sectors: communications, healthcare IT, information services, software, and tech-enabled services. The firm, based in Charlotte, NC, has assets under management of approximately $5.4 billion. For additional information, please visit www.pamlicocapital.com.

About Growth Street Partners
Growth Street Partners provides early growth capital to rapidly growing SaaS and technology-enabled services companies addressing underserved markets. The firm partners with founders who have personally lived through the problems their businesses solve. Growth Street Partners has raised two funds and has over $200 million of assets under management. For more information, please visit www.growthstreetpartners.com.

Media Contact
Keith Gordon
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SOURCE goHappy