LONDON, July 15, 2011 /PRNewswire/ --
Going Going Bike, the UK's leading online marketplace for buying and selling bikes, announces that it has been selected by Team Sky to host a charity auction to support their Tour de France Sky Rainforest Rescue Campaign.
Team Sky's kit, bikes, equipment and vehicles have changed from blue to green for all 21 stages of this year's race to help raise awareness and support for Sky Rainforest Rescue, a three year partnership between Sky and WWF to help protect the rainforest and save and a billion trees in the state of Acre, northwest Brazil.
The auction, which is currently live and closes on 28th July, will offer 13 fantastic lots including the opportunity to win an actual bike used in the 2011 Tour de France. The auction can be accessed at http://www.goinggoingbike.com/TeamSky.
Team Sky rider Bradley Wiggins said: "Changing to a green strip for the Tour de France is a fantastic opportunity to draw attention to a hugely important issue. Millions of fans around the world will be following the Tour this summer and I hope they join us in supporting Sky Rainforest Rescue."
100% of all winning bids will go directly to Sky Rainforest Rescue. Going Going Bike will not charge any commission, admin or payment charges as part of their contribution to the cause.
As well as raising awareness amongst the Tour de France's millions of global fans, Team Sky also hopes to encourage donations throughout the Grand Tour. Sky will match each donation £ for £ up to £2million to the campaign target of £4million. Each £10 donated will help save 500 trees and with it, help to improve people's lives by supporting sustainable farming methods and promote long-term conservation of the rainforest.
Editor's Note
About Going Going Bike:
Going Going Bike is the online market to buy and sell used or unique bicycles and bike stuff. They keep their rapidly growing community of cyclists amused with blogs, news and useful features like bikepedia and bike match.
About Sky Rainforest Rescue:
Sky Rainforest Rescue is a three-year partnership between Sky and WWF. Rainforest deforestation is now responsible for around 20% of global greenhouse gas emissions and an area the size of three football pitches is destroyed every minute in the Amazon.
About Sky:
Sky is the principal partner of British Cycling at both an elite level, supporting elite riders and Team Sky, and a grass-roots level by making cycling fun and accessible for everyone.
For further information, please contact:
Going Going Bike
James Johnson
Tel: +44(0)207-259-9512
[email protected]
Sky Rainforest Rescue
Sarah Anderson
Tel: +44(0)207-032-0475
[email protected]
SOURCE BSkyB
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