GOL Launches New Fare Category Structure

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• USA - English
• USA - English
• USA - English
• USA - English

SAO PAULO, March 29 /PRNewswire-FirstCall/ -- GOL Linhas Aereas Inteligentes S.A. (NYSE: GOL; BM&FBOVESPA: GOLL4), the largest low-fare and low-cost airline in Latin America, launches a new fare category structure. The options -- Comfort, Flexible, Scheduled and Promotional -- are available as of today on the Company's website (www.voegol.com.br).

The change, the result of a passenger behavior survey, has simplified fare categories in order to make them more accessible and easier to understand. The main characteristics of the new categories are:

Comfort Fare: available on all VARIG's medium-haul flights to Bogota (Colombia), Caracas (Venezuela) and Aruba (Caribbean), this fare category provides clients with differentiated service, including extra space between seats and more onboard privacy. Other advantages include a 50% mileage bonus and check-in, boarding and baggage handling priority; in addition, the passenger has access to VIP SMILES lounges.

Flexible Fare: perfect for anyone who requires flexibility, this fare allows passengers to change the time or date of their flight, in addition to conferring other benefits, such as boarding priority, access to VIP SMILES lounges and a 25% mileage bonus.

Scheduled Fare: offers the best prices for those booking in advance.

Promotional Fare: created for clients seeking to take advantage of offers and obtain the lowest prices.

The makeover is just one of many GOL initiatives designed to simplify passengers' flying experience. "We are personalizing our services in line with the needs of each client profile, offering more benefits at a lower price," declared Marcelo Bento, GOL's Head of Yield and Alliances.

Ever since its inception, the Company has been investing in services and products that facilitate access to air travel, attracting more passengers (including first-time fliers), thanks to rigorous safety standards, low costs, high-quality customer service and innovation. For example, GOL was the first national airline to eliminate paper tickets and introduce check-in by cell phone. Recently, the company has introduced more innovations, such as iPhone services and the sale of snacks and drinks on board (Buy on Board).

Further information on the characteristics of each fare category can be obtained on GOL's website (www.voegol.com.br) or by phone through the Customer Relations Center +55-11-0300-115-2121.

About GOL Linhas Aereas Inteligentes S.A

GOL Linhas Aereas Inteligentes S.A. (NYSE: GOL and BM&FBOVESPA: GOLL4), the largest low-cost and low-fare airline in Latin America, offers more than 860 daily flights to 50 destinations that connect all the important cities in Brazil and ten major destinations in South America and Caribbean. The Company operates a young, modern fleet of Boeing 737 Next Generation aircraft, the safest and most comfortable of its class, with high aircraft utilization and efficiency levels. Fully committed to seeking innovative solutions through the use of cutting-edge technology, the Company -- via its GOL, VARIG, GOLLOG, SMILES and VOE FACIL brands -- offers its clients easy payment facilities, a wide range of complementary services and the best cost-benefit ratio in the market.

This release contains forward-looking statements relating to the prospects of the business, estimates for operating and financial results, and those related to growth prospects of GOL. These are merely projections and, as such, are based exclusively on the expectations of GOL's management concerning the future of the business and its continued access to capital to fund the Company's business plan. Such forward-looking statements depend, substantially, on changes in market conditions, government regulations, competitive pressures, the performance of the Brazilian economy and the industry, among other factors and risks disclosed in GOL's filed disclosure documents and are, therefore, subject to change without prior notice.

SOURCE GOL Linhas Aereas Inteligentes S.A.