GoNoodle Strengthens Leadership Team with Two Strategic Executive Hires to Accelerate Partnership Growth

Trusted kids' movement and mindfulness platform adds proven sales leader and Disney creative veteran to scale success across brand partnerships and premium content creation

ATLANTA, July 29, 2025 /PRNewswire/ -- GoNoodle, the leading movement and mindfulness platform trusted by 86% of U.S. public elementary schools, today announced two key executive appointments designed to accelerate growth in strategic brand partnerships and premium content development. The company has named Mike Connors as Head of Sales & Partnerships and Eric Covert as Chief Creative Officer, both bringing decades of experience scaling successful kids and family properties and beloved content franchises.

These strategic hires come at a time of significant momentum for GoNoodle, which delivers over 70 million monthly video views and maintains industry-leading engagement with a 75% video completion rate. With an ecosystem that reaches millions of children and families through safe, educational, and high-engagement channels, GoNoodle is uniquely positioned to help brand partners authentically connect with Gen Alpha audiences at scale.

Mike Connors rejoins GoNoodle as Head of Sales & Partnerships following executive roles at PocketWatch and TeamSnap. With a proven record of transforming early-stage brand relationships into long-term, revenue-driving partnerships, Connors brings deep experience from the kids and family media space and will be responsible for expanding GoNoodle's partner portfolio across key verticals, including CPG, retail, travel, healthcare, and entertainment.

During his previous tenure at GoNoodle, Connors played a key role in the company's initial commercial success, helping establish partnerships with iconic brands such as Nickelodeon, Jersey Mike's, Disney, and the Special Olympics. His return comes at a time when the platform's unique blend of classroom trust and digital scale creates unmatched opportunities for brands looking to reach families through positive, educational content.

"Mike's return to GoNoodle signals the tremendous opportunity we both see in the market for our company," said KC Estenson, CEO of GoNoodle. "His proven ability to scale partnership revenue and create lasting brand relationships aligns perfectly with our mission to connect leading brands with families through meaningful, educational content experiences."

Joining as Chief Creative Officer, Eric Covert brings over 23 years of creative leadership from The Walt Disney Company, where he helped shape and expand globally recognized franchises including Marvel, Disney Princess, and Mickey Mouse. A four-time Emmy-nominated executive, Covert brings a visionary approach to storytelling and character development, which he will use to lead GoNoodle's global content and production strategy.

Covert will oversee all creative across video, animation, live-action, music, and design, uniting GoNoodle's IP across product, marketing, and partnerships. He will spearhead the launch of a bold new slate of Moose Fabio specials beginning in the 2025–2026 school year, kid-led, movement-powered experiences designed to blend learning and joy in the classroom and at home.

"Eric's appointment reflects the respect GoNoodle has in the industry to get someone of Eric's caliber to lead our creative work after his 20+ years at Disney will serve to take us to the next level," added Estenson. "His experience building beloved franchises that millions of kids know and love will be instrumental as we expand our content universe and deepen partner integrations."

These leadership additions support GoNoodle's continued growth across its proven partnership model, which has delivered measurable results for leading brands:

• Nickelodeon: 7-year partnership with 122% YoY growth
• Jersey Mike's: 4-year relationship with 402M+ brand interactions
• Disney: 124K sweepstakes submissions showing strong family engagement
• Special Olympics: 4-year partnership with 55% YoY growth

As a trusted classroom resource with a strong family footprint, GoNoodle is positioned to serve as a bridge between educational impact and brand value. The company's ability to spark movement, mindfulness, and joy makes it an ideal platform for brands looking to authentically connect with today's kids in ways that educators support and parents trust.

About GoNoodle
GoNoodle is the leading movement and mindfulness platform for kids, trusted by 2 million teachers and used in 86% of U.S. public elementary schools. Through engaging video content and interactive experiences, GoNoodle helps children develop healthy habits while supporting emotional literacy and classroom engagement. The platform reaches millions of families across multiple channels, including its website, mobile app, YouTube (18M users), and OTT platforms. Founded with a mission to help kids be their strongest, bravest, silliest, smartest, and kindest selves, GoNoodle has become the definitive platform for children's health and wellness content. For more information, visit www.gonoodle.com.

SOURCE GoNoodle