Good Humor® Teams Up With Keith Hernandez And The New York Mets To Kick Off Summer Campaign In New York City
America's Iconic Ice Cream Truck Brand Launches "Welcome to Joyhood" Campaign to Bring Joy and Frozen Treats to Fans in the Big Apple
ENGLEWOOD CLIFFS, N.J., June 25, 2015 /PRNewswire/ -- This summer, Good Humor® is embarking on a mission to bring joy to the mundane moments of everyday life, and transform New York City into a capital of joy, one neighborhood at a time. To kick off its "Welcome to Joyhood" summer campaign, the iconic brand is teaming up with Keith Hernandez, the New York Mets and SNY for a fun-filled event for those who live, work and play in the city.
Keith Hernandez will join the Good Humor® Joy Squad to serve up free Good Humor® frozen treats and other fun surprises (while supplies last) on the plaza outside the SNY Studios in Rockefeller Center West (located at 51st Street and Sixth Avenue) on Thursday, June 25, from 12 p.m. to 1 p.m. The Joy Squad is led by the Good Humor® Man himself, and consists of a newly modernized Good Humor® Truck and a squad of unique Good Humor® Pedicabs and Cars.
"I'm excited to be an honorary Good Humor Man and bring the same joy to New Yorkers that they brought to me during my baseball career," Keith Hernandez said. "Enjoying frozen treats and watching ballgames are two classic pastimes of summer, and I'm proud to be in the driver's seat to kick off ice cream season in New York."
The newly modernized Good Humor® Truck is revolutionizing the traditional ice cream truck. The classic brand icon now comes equipped with contemporary features such as digital TV screens and social media capabilities, helping consumers connect with their friends and welcome them to "Joyhood."
"Good Humor has been bringing joy to fans for more than 90 years, and this summer we're setting out to turn major East Coast cities into 'Joyhood,' starting with New York," said Nick Soukas, director of ice cream at Unilever. "With the help of the Good Humor Joy Squad and the iconic Good Humor Truck, we're celebrating our partnership with the New York Mets and bringing joy in the form of our frozen treats to the streets of New York City."
Fueled by consumer conversations, Good Humor® will engage with fans on Twitter, and send the Good Humor® Joy Squad through their neighborhoods in New York City from June 25 to July 14, surprising and delighting them with frozen treats and other unexpected delights. The Joy Squad will show up in neighborhoods and at events, local retailers and local businesses – as well as some unexpected places – to bring joy to everyday life.
Good Humor® fans can follow the Good Humor® Joy Squad all summer on Twitter @GoodHumor.
About Good Humor® Products
For more than 90 years, Good Humor® has been making people smile by reimagining America's favorite candies and desserts as delicious frozen treats. Good Humor® is the original ice cream truck brand and invented the concept of "ice cream on a stick," delivering joy right to America's doorsteps.
Its line of classic sandwiches, bars and cones are also regarded as summer favorites and are available in several varieties, including the Good Humor® Chocolate Eclair Dessert Bar, Good Humor® Strawberry Shortcake Dessert Bar, Good Humor® Toasted Almond Dessert Bar, Good Humor® Giant Vanilla Sandwich and Good Humor® King Cone®.
Good Humor® bars, sandwiches and cones are available nationwide in individually-packed single servings at convenience stores, drug stores, newsstands, parks, trucks, kiosks and entertainment venues, or in multipacks at grocery stores. For more information on Good Humor® products and where to buy them, visit www.goodhumor.com, www.facebook.com/goodhumor or www.twitter.com/goodhumor.
About Unilever United States, Inc.
Unilever is one of the world's leading suppliers of Food, Refreshments, Home and Personal Care products with sales in more than 190 countries. In the United States, the portfolio includes brand icons such as: Axe, Ben & Jerry's, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Simple, St. Ives, Suave, Talenti Gelato & Sorbetto, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemme and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Unilever employs approximately 8,000 people in the United States – generating approximately $8.5 billion in sales in 2014.
The Unilever Sustainable Living Plan (USLP) aims to double the size of its business, while reducing its overall environmental footprint and increasing positive social impact. The USLP is Unilever's strategic response to the challenges businesses face operating in an uncertain and volatile world. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/.
Unilever ranked number one in its sector on the 2014 Dow Jones Sustainability Index. All of Unilever's global factory network, as well as its US non-manufacturing facilities and dedicated distribution centers, have achieved zero non-hazardous waste to landfill status.
For more information on Unilever US and its brands visit: www.unileverusa.com
To connect with Unilever US via Facebook visit: www.facebook.com/unileverusa
To connect with Unilever US via Twitter follow: @unileverusa
To learn more about taking small actions that can make a big difference visit: https://www.projectsunlight.us
SOURCE Unilever
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