With a goal to support "play for all," TruGreen and Good Sports are addressing a challenge facing under-resourced youth sports programs: ensuring kids have access to the equipment they need to play and thrive. Good Sports serves schools where the majority of the programs use sports and recreation equipment that is more than 7-10 years old, and where more than 80% of teachers spend their own money on student sports supplies.
This national collaboration is made possible through the iHeartImpact program, a community impact division of iHeartMedia designed to help corporate brands partner with nonprofits through their advertising spend with iHeartMedia. TruGreen's investment helps local organizations across the country expand programming, lower participation costs, and give more kids the physical, social, and emotional benefits that come with being active.
"This partnership is going to help make a profound impact on kids across the country. Good Sports is grateful for TruGreen and iHeart's commitment to helping us provide access to play to kids, no matter where they live. This Play Day Celebration is a testament to that," said Good Sports co-founder and CEO, Melissa Harper.
With more than 11 million kids equipped with sports gear across all 50 states, Good Sports is helping to create safe and inviting environments where children can play.
"As a former athlete, sports really helped me learn the values of teamwork and leadership," said Brian Bugara, Senior Vice President & Chief Revenue Officer at TruGreen. "At TruGreen, we believe in Good Sports' approach to ensure all kids have access to good fields and the equipment they need to play sports. We're excited to be part of this effort."
"Youth sports is a pillar for so many of the communities and audiences we reach every day, including here in Nashville," said Ann Marie Licata, CEO, Multiplatform Group iHeartMedia, iHeartMedia. "Supporting communities is central to iHeart's mission, and we're grateful at the opportunity to come together with both TruGreen and Good Sports to make youth programs across the country more accessible and equitable."
The Maplewood High School Panthers celebrated an on-field Play Day where TruGreen and iHeart joined Good Sports in providing new sports supplies to the school. Led by TruGreen volunteers, student athletes participated in activities with their new equipment, including flag football, volleyball "keep the ball alive", soccer, and a catchers relay race.
About TruGreen
Founded in 1973, TruGreen is the nation's leading lawn care provider, providing lawn, tree and shrub, and pest services focused on exceeding its customers' needs. The company operates more than 290 locations across the United States and Canada, with more than 14,000 employees. TruGreen is the partner with the local, tailored solutions and science-driven expertise needed to help each outdoor living space look and feel its very best. For more than 50 years, TruGreen has stayed committed to making its customers' outdoor living space a place they can be proud of. For more information about TruGreen, visit TruGreen.com and follow them on Facebook, Instagram, and X.
About Good Sports
Good Sports drives equitable access in youth sports and physical activity, by supporting children in high-need communities to achieve their greatest potential, on the field and in life. Since 2003, the national nonprofit has delivered over $137 million in brand-new sports equipment to kids who might otherwise be on the sidelines, reaching more than 11 million kids across more than 7,000 youth programs nationwide. Good Sports has earned a coveted 4-star rating 13 consecutive times from Charity Navigator, the nation's largest charity evaluator, for sound fiscal management, transparency, and accountability. To learn more or to get involved, visit www.goodsports.org.
About iHeartMedia, Inc.
iHeartMedia, Inc. [Nasdaq: IHRT] is the leading audio media company in America, with nine out of ten Americans listening to iHeart broadcast radio in every month. iHeart's broadcast radio assets alone have a larger audience in the U.S. than any other media outlet and over four times the ad-enabled audience of the largest digital only audio service. iHeart is the largest podcast publisher according to both Podtrac and Triton, with more downloads than the next two podcast publishers combined, has the most recognizable live events across all genres of music, has the number one social footprint among audio players, has the highest-reach and most engaged influencers, and is the only fully integrated audio ad tech solution across broadcast, streaming and podcasts. The company continues to leverage its strong audience connection and unparalleled consumer reach to build new platforms, products and services. Visit iHeartMedia.com for more company information.
SOURCE TruGreen
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