NEW YORK, Jan. 27, 2014 /PRNewswire/ -- Yodle, a leader in local online marketing, today announced that it has won the 2013 Google AdWords™ Premier SMB Partner Award in the Mobile Champion category. Google recently honored Yodle for the second year in a row for the company's continued industry leading focus on optimizing mobile ad spending. This is just the latest recognition that Yodle has received for its mobile solution after being included in the prestigious CIO 100 for developing and rolling out mobile media buying, ad distribution and website optimization to its 40,000+ small business customers.
"Industry analysts predict that 2015 will mark the first year that a majority of local searches are conducted on mobile devices. Despite this trend, Yodle's First Annual SMB Sentiment Survey found that 90% of small business owners still don't have a mobile-optimized website," said Court Cunningham, CEO at Yodle. "We are committed to providing our customers with a strong competitive edge, and are honored that Google has recognized us again for the value that we deliver in mobile."
Yodle was designated as "Mobile Champion" from amongst Google's 22 AdWords Premier SMB Partners in North America. The Google AdWords Premier SMB Partner Program (PSP) connects Google's trusted and experienced AdWords partners with small- and medium-sized businesses that want expert help in creating, managing and optimizing their online advertising campaigns.
In addition to in-depth AdWords expertise, PSP partners provide full-service campaign management, detailed reporting, one-on-one customer support, and broad marketing guidance to help advertisers make the most of their campaigns. PSP Partners meet Google's highest standards and criteria for qualification, transparency, and customer service, which include completing extensive Google product and account management training. This ensures they can provide small businesses with the most effective AdWords advertising solutions.
"The Google AdWords Premier SMB Partner Program was created to help small- and medium-sized businesses who don't have the time or resources to manage their advertising campaigns," said Howard Tung, head of Google's Americas SEM Channel Sales Partnership. "Our PSP partners like Yodle offer expertise, experience, and end-to-end customer service so business owners can focus on running their businesses."
Yodle connects consumers to local businesses simply and cost-effectively. The combination of automated technology and comprehensive customer support makes Yodle easy to use. Yodle's offering is also ROI-driven: local businesses set a budget for which they receive calls and emails from qualified consumers. Today, Yodle delivers results for more than 40,000 local businesses. To do so, Yodle establishes a comprehensive desktop and mobile web presence, implements unique SEO techniques, and deploys proprietary paid search technology that dynamically optimizes online media buys across multiple desktop and mobile outlets. Yodle's solution also includes retention marketing and a simple performance dashboard. Yodle's competitive advantage is derived from the sheer scale of its local performance data across multiple industries. Yodle is ranked #9 in the Forbes list of America's most promising companies. For more information, visit www.yodle.com, www.yodle.net, or go to YouTube to see a video of Yodle reviews from our customers. You can also follow Yodle on Twitter, Facebook and Google+.
Director of Corporate Communications