Govee and Texas A&M Athletics Announce Official Smart Lighting Partnership

COLLEGE STATION, Texas, Aug. 31, 2026 /PRNewswire/ -- Govee, a global leader in smart lighting, today announced a new partnership with Texas A&M Athletics, becoming the Official Smart Lighting Partner of Texas A&M Athletics. The deal was brokered by Aggie Sports Enterprises, the exclusive multimedia rights holder for Texas A&M Athletics powered by Playfly Sports, the sports industry's leading revenue maximization company. Through the "Light Up Aggieland" campaign, Govee will bring the energy, traditions and pride of the 12th Man beyond Kyle Field and into the homes of The 12th Man, offering Aggie fans new ways to celebrate every game, every season and every moment that brings the community together through personalized smart lighting experiences.

"Govee has always believed that lighting can be a powerful way for people to express who they are and what they care about," said Eric Wu, CEO of Govee. "Through 'Light Up Aggieland,' we hope to help Aggie fans bring that pride into their homes through personalized lighting experiences inspired by the moments, traditions and celebrations that matter to them. It is about helping Aggie pride shine through every game, every season and every home in Texas."

"We're excited to welcome Govee as the Official Smart Lighting Partner of Texas A&M Athletics," said Tom Severino, General Manager of Aggie Sports Enterprises. "Govee shares our passion for innovation and elevating the fan experience, and together we'll introduce new opportunities that celebrate Aggie Athletics and create lasting memories for the 12th Man."

As the No. 1 brand for household permanent outdoor lights in the U.S.*, Govee will also sponsor the 4^th Quarter LED light show at Kyle Field, joining Texas A&M Athletics in bringing this signature game-day tradition to life for the 12th Man. Fans can look forward to the light show's debut on September 5, when the Aggies open the 2026 season at home against the Missouri State Bears. More moments will unfold throughout the "Light Up Aggieland" campaign, with Govee and Texas A&M Athletics bringing additional experiences and surprises to the Aggie community.

During the campaign period, customers will receive 10% off when purchasing two eligible Govee products, making it easier to create a more connected and personalized lighting experience across multiple spaces in the home.

*Source: Euromonitor International Co., Ltd., based on the sales value of household permanent outdoor lights in the USA across retail channels in 2025; household permanent outdoor lights refer to lighting fixtures designed for fixed, year-round installation on household building exteriors (such as eaves, facades, and decks); research completed in June 2026.

About Govee

Govee has been revolutionizing the smart living experience with innovative, ambient lighting solutions since 2017. From living spaces, gaming setups, and outdoor areas, Govee's smart home tech is not just visually stunning, but also functional - transforming small everyday moments into more personalized and brighter engaging lighting experiences. Embracing the idea that users should "Life is Colorful", Govee pushes the boundaries of what lighting can do by blending design, and utility. To learn more about Govee, please visit govee.com.

About Texas A&M Athletics | Home of the 12th Man

Founded in 1876, as the Agricultural and Mechanical College of Texas, Texas A&M began as the state's first land-grant institution and today boasts a global network of more than 650,000 living current and former students. Since their first sporting event in 1894, the Aggies have won more than 30 team national championships and claimed 160 conference titles. One of the most successful athletics departments in the nation, Texas A&M ranked No. 12 in the most recent Learfield Directors' Cup standings and is one of 10 Division I institutions to finish in the top 25 of the prestigious ranking of athletics success in each of the last 20 years. For more information, visit www.12thMan.com.

About Playfly Sports

Playfly Sports, the sports industry's leading revenue maximization company, drives growth for its partners across the sports ecosystem – including 2,000+ brands, 100+ professional teams, 65+ college athletic departments, all U.S. local sports networks and associated streaming platforms, and other marquee properties. Its fan engagement platform allows its partners to reach and engage over 85% of all U.S sports fans. Playfly builds and implements custom strategies across media, sponsorship, premium experiences, ticketing and fan engagement offerings through proprietary data, innovative technology and compelling storytelling. Playfly operates an expansive portfolio of services with a data-driven and fan-focused approach to maximize revenue yield in key growth areas, such as media, sponsorship, ticketing, premium experiences and fan engagement offerings. Founded in September of 2020, Playfly Sports is now home to approximately 1,000 team members located across 43 U.S. states and internationally dedicated to maximizing the impact of highly passionate local sports fans. The company has been named a Best Place to Work in Sports by Sports Business Journal, Front Office Sports, and Newsweek. To learn more, follow Playfly Sports on social media platforms or visit www.Playfly.com

SOURCE Govee