NEW ORLEANS, Feb. 18, 2016 /PRNewswire/ -- Are you giving the richest gift of all to your clients?
"Gratitude Monday" is being launched because Michael F. Sciortino, Sr., the #1 Best-Selling author of "Gratitude Marketing: How You Can Create Clients For Life" believes that if you want to do more business, start by regularly thanking the people who are already doing business with you.
When's the last time you actually showed appreciation to your clients—and meant it? That's why Sciortino created Gratitude Monday. Beginning on Monday, February 29, Leap Day, Gratitude Monday will be observed on the last Monday of each month as a way to regularly recognize the patronage of your clients.
"The appetite for a sincere thank you is unlimited," he says.
As legendary Coach John Wooden once said, "Although thanks is a rather simple one-syllable word that too often is used without true feeling, when used with sincerity no collection of words can be more meaningful or expressive."
"With marketing expenses rising these days, businesses are under a great deal of pressure. Gratitude Marketing is a firm dedicated to sharing with you the most time-tested, proven and cost effective strategies to help you grow your business through nurturing meaningful long term relationships," Sciortino says. "If you want the heart to prompt the mind to do what logic points to, a warm caring attitude is vital."
Gratitude Marketing is about staying top of mind in your community.
"It is not a single event but rather a consistent, sound way of doing business to increase client retention, increase referrals and increase revenues. Gratitude Monday serves as a monthly reminder for businesses and welcomed recognition for clients," he says.
Sciortino's book offers 33 specific, proven ideas categorized into 4 areas — personal, fun, seasonal and mindful — all designed to help any business create clients for life.
Have you thanked your clients today?
"It's a simple proposition. Express gratitude, let your clients and prospects know that you care, and place the well being of others before your self-interest. This book reminded me that this guidance works in life, and in business. I adapted several of the suggestions Mike has in this book and I feel good that it will pay off in ways I can't even imagine. This is a well-written book, full of practical suggestions that can work for any business person," notes Mark Rose, Partner in Influence Consulting.
In addition to a percentage of the proceeds from the book going to Operation Gratitude, to celebrate "Gratitude Monday," Sciortino is giving away a signed copy of his #1 Best-Selling book, every hour on Leap Day. The 24 free books will be mailed to the first person each hour that goes to GratitudeMarketingBook.com and joins the Gratitude Marketing Community. "I believe in leading by example and would like to encourage all businesses to make Gratitude Monday a regular and vital part of their business," Sciortino notes.
"Having been acquainted with Mike and his stellar career, it does not surprise me that his book has arrived on the Best- Seller List. All Sales reps, especially financial advisors, have two mandates for success. The first is providing a solution for a clients' problem with honest diligence; the second is allowing a trusting relationship to be built linking the advisor and the client for a lasting relationship. Particularly, financial advisors are somewhat unique as once an implementation of recommendations are made the outcome is exposed to a plethora of exogenous factors. Like Mike tells in 'Gratitude Marketing,' a lasting relationship begins with "total, respect, understanding, sincerity, thoughtfulness, trust and deepening the relationship with displays of kindness preserves the path," says, Jim Yockey, PhD., Managing Director, Wisdom Financial Management, LLC.
"The enthusiasm for Gratitude Monday is building. Imagine the impact and ripple effect that it will generate. You have no idea how much this will improve your business," says the author. "Experiences like this are what clients remember. So, perfect your client experience and become your clients last financial advisor, period."
About Mike Sciortino
Mike Sciortino is a keynote speaker, trainer and founder and CEO of Gratitude Marketing.
Mike recently released Amazon #1 Best-Seller, "Gratitude Marketing: How You Can Create Clients For Life By Using 33 Simple Secrets From Successful Financial Advisors. For more information, go to GratitudeMarketingBook.com.
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SOURCE Gratitude Marketing