Gravity's Pull Attracts Award-Winning Nic Seresin as VFX Supervisor/Lead Flame Artist

NEW YORK, Nov. 18, 2010 /PRNewswire/ -- Gravity, an international creative, content and brand communications company, today announced the hire of Nic Seresin as VFX Supervisor/Lead Flame Artist, effective immediately.  In his new role, Seresin will lead VFX projects from conception through to completion, and continue to work with directors on shoots. He will also oversee the company's team of technical, artistic and production personnel.  He will report directly to Chief Executive Officer and Chief Creative Officer Zviah Eldar.

"Nic has an impressive track record within the visual effects industry and we are excited to have him joining the Gravity team," said Eldar. "Nic's hire builds on the new momentum that is developing at Gravity in bringing the best-in-class creative and management talent. This sends a clear message about the type of work and aesthetic to which we aspire as a brand."

Seresin brings 18 years of design and visual effects experience to Gravity, and he most recently served as lead VFX artist for London/New York special effects company Smoke & Mirrors.  He began his career at the Mill, followed by a tenure at Moving Picture Company, both based in London.  Seresin also worked on VFX for feature films including Harry Potter and the Sorcerer's Stone, G.I. Jane, and Sweeney Todd.  Seresin has worked on design and implementation of visual effects for a host of renowned directors, including Tim Burton, Jonathan Glazer, Frank Budgen, Spike Lee, Traktor and many more.

About Gravity

Gravity is an international creative, content and brand communications company with proven expertise in three integrated business groups: Features, Commercials and Digital.  With 250 talented professionals across offices in New York, Los Angeles and Tel Aviv, the company is widely renowned generator of high-end visual effects, creative content, motion graphics, animation and digital strategy.  Gravity's powerful combination of innovation and design are consistently aligned to help brands drive meaningful, dynamic connections with consumers – whether they experience them via television, cinema, websites, social media or mobile applications.  The company's clients include Coca-Cola, GM, DreamWorks, Warner Bros., Sony Pictures Entertainment, Mercedes Benz, Verizon, Paramount Pictures, Universal Pictures, Pantene, MGA Entertainment, Carlsberg, Kmart, and Braun.  Feature film projects include "The Other Guys," "Salt," "The Reader" and "Ghost Town."  Gravity's television credits include HBO's "Bored to Death," "The Sopranos" and "Sex and The City."  For more information, please visit www.gravityworld.com.

SOURCE Gravity