GREAT AMERICAN MEDIA WELCOMES 2027 WITH THE 138TH ROSE PARADE® PRESENTED BY HONDA
Great American Pure Flix, Great American Family, and GFAM+ Stream and Broadcast Parade LIVE On New Year's Day
NEW YORK, Oct. 13, 2026 /PRNewswire/ -- Great American Media announced that Great American Pure Flix will stream the 138th Rose Parade® presented by Honda, with the Parade also broadcast LIVE on Great American Family and GFAM+, Friday, January 1, 2027 (8a). From the streets of Pasadena to living rooms across America, this treasured New Year's Day tradition will come alive with extraordinary floral artistry, stirring musical performances and spectacular pageantry.
Inspired by the theme "Welcome," the 2027 Parade celebrates the power of an open door, a familiar face and a place to belong. It honors the families, friendships and communities that make people feel embraced—and the shared experiences that turn strangers into neighbors. Along Colorado Boulevard, that spirit will take magnificent form as flowers and natural materials become towering works of art, marching bands from across the country and around the world fill the air with music, and equestrian units carry forward a beloved tradition.
"The Rose Parade is aspirational in the most powerful sense. It shows what imagination, dedication, and people working together can create," said Bill Abbott, President & CEO, Great American Media . "There is something extraordinary about beginning January 1 with a beautiful, clean canvas—a chance to look ahead with hope and optimism and imagine what we can make of the year before us. We are honored to bring this historic Parade to our audiences and give families a magnificent first memory of 2027."
First held in 1890, the Rose Parade began with flower-adorned carriages showcasing Pasadena's winter blooms. It has grown into an internationally recognized spectacle cherished by millions worldwide. For generations, watching the Parade has been a ritual passed from grandparents to parents to children: a morning to gather, marvel and mark a fresh beginning together. Its reach extends far beyond the parade route, connecting people across borders through the universal pleasures of music, beauty and celebration.
Across Great American Pure Flix, Great American Family and GFAM+, the Rose Parade gives audiences another reason to gather as the Christmas season gives way to a new calendar. A celebration built through artistry, service, and community, the Rose Parade reflects the values at the heart of Great American Media and offers an open invitation to begin the year together.
ABOUT GREAT AMERICAN MEDIA
Great American Media is the leader in faith and family entertainment, and one of the fastest-growing entertainment networks on television. Great American Media is home to a portfolio of entertainment brands that celebrate faith, family, and country, including Great American Family, the flagship linear network featuring original Christmas movies, rom-coms, and beloved series; Great American Pure Flix, the leading faith and family streaming service; Great American Faith & Living, the unscripted companion network; and GFam+, an app that lets viewers watch anytime, anywhere. Great America Media, established in June 2021 by Bill Abbott and a group of US-based family offices, is available via cable, streaming on Pure Flix and YouTube TV, and on the GFam+ app.
About the Pasadena Tournament of Roses® and Rose Parade® presented by Honda
The Pasadena Tournament of Roses® is a volunteer organization that hosts America's New Year Celebration® with the Rose Parade® presented by Honda, the Rose Bowl Game® presented by Prudential and a variety of accompanying events. The Association's 935 Members supply more than 80,000 volunteer hours, which will drive the success of the 138th Rose Parade, themed "Welcome," on Friday, January 1, 2027, followed by the College Football Quarterfinal at the 113th Rose Bowl Game presented by Prudential. Visit www.tournamentofroses.com, follow us on Instagram, TikTok, YouTube and X, and like us on Facebook.
MEDIA CONTACTS:
Pam Slay
Head of Network Program Publicity & Talent Relations
[email protected]
818.415.3784
[email protected]
SOURCE Great American Media
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