Greater New Orleans Smoothie King Stores Team Up With Local Football Favorite, Jimmy Graham
Nation's Leading Tight End Joins as Spokesperson, Donates Portion of Sales to Boys Town Louisiana
NEW ORLEANS, Aug. 15, 2012 /PRNewswire/ -- Smoothie King Franchises, Inc., the premier smoothie bar and nutritional lifestyle center, announced today its partnership with the Nation's #1 tight end, Jimmy Graham, to help bring healthy and functional products and promotions to more fans in the greater New Orleans region. Kicking off this week, Graham's likeness will appear across multiple local channels including Smoothie King advertising, giveaways, retail items, merchandise and limited time offers.
A longtime fan of Smoothie King's popular high protein, low carb, Gladiator ®, Graham has inspired the company to launch a limited time smoothie for future athletes. Smoothie King's exclusive Gladiator Jr. offers a protein packed fruit smoothie with 100% of children's RDA of vitamins and minerals. Smoothie King will also offer The Graham Slam, a limited promotion of three Smoothie King enhancers for $1.99 which allows guest to customize their Smoothies to support individual health needs.
"On behalf of the Greater New Orleans Marketing Fund, we are thrilled to have our city's very own superstar, Jimmy Graham, as the Smoothie King spokesperson in New Orleans," said Tyronne Astugue, a local Smoothie King Franchisee. "Jimmy's passion for healthy living is a perfect fit with the Smoothie King brand and something we look forward to sharing with our New Orleans guests this year."
Smoothie King guests will also have the opportunity to sign up in store or online for the chance to win an autographed Jimmy Graham helmet, #80 jersey, or football. There will be two lucky Smoothie King winners chosen each month.
"Smoothie King makes it easy for me to grab a healthy, quick meal after grueling workouts. I have been a Gladiator fan for some time, and am excited to partner with Smoothie King and share their healthy options with New Orleans," said Jimmy Graham.
Supporting Graham's involvement with local charity, Boys Town Louisiana, Smoothie King will conduct several promotions during the next year donating funds to help to ensure children and families in Louisiana get the life-changing care they need.
This year alone Smoothie King® has experienced double-digit growth, is ranked number one juice bar for the 19th year by Entrepreneur and was honored in QSR Magazine's first ever The Global 30.
For more information, visit http://www.smoothiekinggraham.com, engage on Facebook www.facebook.com/SmoothieKing and follow us on Twitter at http://twitter.com/smoothieking
About Smoothie King, Franchises Inc. // SK USA, INC.
Smoothie King Franchises, Inc. is a privately held; New Orleans-area-based franchise company and the premier Smoothie Bar and Nutritional Lifestyle Center in the industry. Smoothie King® offers guests the original nutritional fresh-blended smoothie and healthy retail products, including sports beverages, energy bars, healthy snacks, vitamin supplements, herbs, minerals and other sports nutrition products. Smoothie King® opened its first store in 1973 and started as the first franchised smoothie bar/health food store in the United States in 1989. Smoothie King® currently has more than 600 units operating in 32 states, the Caymans and the Republic of Korea. In 2012, Smoothie King® was ranked no. 1 by Entrepreneur magazine in the juice bar category for the 19th year and no. 121 overall on the 2012 Franchise 500 list. Visit www.smoothieking.com; engage on Facebook www.facebook.com/SmoothieKing; follow us on Twitter at http://twitter.com/smoothieking
Contact:
Marci Mollins
Saeger Media Group
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SOURCE Smoothie King Franchises, Inc.
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