Green Earth Technologies, Inc. to Enable Consumers to Change their Oil and Change the World this Earth Day

WHITE PLAINS, N.Y., April 20, 2011 /PRNewswire/ -- In Celebration of Earth Day, Green Earth Technologies, Inc. (OTCBB: GETG), a leading US manufacturer and marketer of "green" environmentally safer consumer packaged goods and products, announced today a campaign to "Change Your Oil, Change the World!", encouraging consumers to switch from their current petrochemical motor oil brand to G-OIL®, the world's first and only American Petroleum Institute (API) Service SM Certified 5W-30 Bio-based Full Synthetic Motor Oil, grown and made in the U.S.A.

(Photo: http://photos.prnewswire.com/prnh/20110420/NY86749)

With oil prices at their height and consumers looking for sustainable high performance green solutions, G-OIL, a blend of nature's American grown base oils made right here on our soil, makes it possible to reduce dependency on foreign oil and off-shore drilling.  G-OIL is not a re-refined or a recycled oil, but a bio-based FULL SYNTHETIC motor oil that provides superior performance and protection during the maximum oil change intervals recommended by vehicle manufacturers.

"We believe that every consumer is potentially a green consumer, not only because it makes sense to do so, but because it's easy to make those simple changes in your daily routine without sacrificing quality or performance," said Jeffrey Loch, President & CMO of Green Earth Technologies. "Our risk free 'try it you'll like it' trial approach makes it easier to choose green and should certainly lead to future requests for G-OIL at their next oil change."

The average consumer changes their oil 2-3 times per year, and Green Earth Technologies will now give consumers the option to try the API certified G-OIL free from risk, giving them the confidence they need to purchase it the next time or ask for it by name at their next oil change.

The G-OIL Mail-in Rebate form will be available at www.getG.com and in USA Today on Earth Day and will be valid for a 5-quart bottle of G-OIL 5W-30 purchased from April 22, 2011 through April 30, 2011. For a complete listing of participating retail locations, visit www.getG.com.

In another Earth Day initiative, GET has partnered with Distinctive Assets for their annual "Earth Day in Hollywood" gift bags. GET will be gifting twenty-five of the most environmentally-conscious stars including Jeremy Piven, Tom Hanks, Bill Maher, Adrian Grenier, Kate Bosworth, P!nk, Leonardo DiCaprio, Ed Begley Jr., Melissa Etheridge, Sheryl Crow, Natalie Portman, Daryl Hannah, Drew Barrymore, Ellen DeGeneres, Orlando Bloom, Jake Gyllenhaal, Bette Midler, Sting, Cameron Diaz, Shalom Harlow, Cindy Crawford, Barbra Streisand, Alicia Silverstone, Ricky Martin and Courteney Cox.

Enclosed in the package will be Ultimate Biodegradable G-OIL Bio-based Full Synthetic "green" motor oil, Ultimate Biodegradable G-OIL Bio-synthetic 2 Cycle "green" engine oil and Ultimate Biodegradable G-GLASS "organic" Glass Cleaner.

About Green Earth Technologies, Inc.

Green Earth Technologies produces G-branded superior performing green products made with American-grown base oils that utilize the power of nanotechnology to deliver environmentally friendly products with no compromise; meaning that consumers can now "do their part" without having to give up performance or value. "Save the Earth – Sacrifice Nothing®" is the Company's tagline. The "G" family of products include G-OIL®, G-MARINE™, G-FUEL™, G-WASH™, G-GLASS™, and G-CLEAN™, and are offered in a wide range of automotive, outdoor power equipment and household performance and cleaning categories.  G.E.T. products are now readily available on the internet at Amazon.com as well as at a variety or retailers and lube centers, including: The Home Depot, Wal-Mart Stores Inc., Canadian Tire Corp. (CTC), Fred Meyer, Kroger, Albertson's, Giant, Shop Rite, Strauss Auto Stores, VIP, National Auto Stores, Do It Best, Lex Brodie's Tire Company, Honest One and participating ACE & True Value dealers.  Please visit www.getg.com for the latest news and in-depth information about GET and its brands.

Statements made in this release that relate to future plans, events, financial results or performance are forward-looking statements as defined under the Private Securities Litigation Reform Act of 1995. These statements are based upon current information and expectations. Actual results may differ materially from those anticipated as a result of certain risks and uncertainties. Investors should also be aware that while the Company from time to time does communicate with securities analysts, it is against the Company's policy to disclose to them any material non-public information or other confidential commercial information. Investors should not assume that the Company agrees with any report issued by any analyst or with any statements, projections, forecasts or opinions contained in any such report.

SOURCE Green Earth Technologies, Inc.