Green Your New Year With Behr and Earth911

Jan 21, 2010, 07:03 ET from Earth911

SCOTTSDALE, Ariz., Jan. 21 /PRNewswire/ -- Now that 2010 is in full swing, Earth911 and Behr are helping people across the country have a greener new year.

The site is dedicated to providing news, resources and tips to help people make easy, eco-friendly adjustments to their daily routines.  During the holiday season, the Clean Up Your Holidays channel sponsored by Behr offered breakdowns on how to reuse and recycle holiday-centric items like wrapping paper, Christmas trees and holiday lights. makes integrating green with daily lifestyles simple and accessible.

"With our waste increasing more than 25% percent during the holiday season, keeping the concepts of reducing, reusing and recycling in mind is vital as we move into the new year," said Colton Melby, CEO of Earth911. "Additionally, using green products, such as low-VOC paints, CFLs and rechargeable batteries, all of which are recyclable, can save money and resources, which is always a top New Year's resolution."

As a partner with Earth911 in encouraging recycling of its paint products through Earth911's On-Product Labeling offerings, Behr is no stranger to the eco-space. With its low-VOC Behr Premium Plus Ultra Interior paints, Behr offers an environmentally friendly product that provides equal quality and performance to many higher-VOC finishes.

"Behr uses the most advanced technology available to create safe products that deliver exceptional performance and durability," said Scott Richards, Senior Vice President of Marketing, BEHR Process Corporation.  "With BEHR Premium Plus Ultra Interior, you don't need a primer and it covers in fewer coats, so do-it-yourselfers get a great value along with beautiful performance."

Paint recycling is one of the most popular recycling searches on, ranking in the top 10 most sought-after recycling options across hundreds of materials.

About Behr

Founded in 1947, BEHR Process Corporation is the largest provider of premium paints and stains to the North American Do-It-Yourself (DIY) home improvement market.  BEHR manufactures paints, decorative finishes, primers, stains and surface preparation products, which are sold exclusively at The Home Depot.  BEHR is a subsidiary of Masco Corporation (NYSE: MAS) and is headquartered in Santa Ana, CA. 

About Earth911 is an environmental services company that addresses product end-of-life solutions for businesses and consumers. We provide the platform and tools needed to support recycling and proper disposal for various products once their purpose is served, giving the people who buy them a number of ways to participate in companies' sustainability initiatives. Through its innovative Local Recycling and Proper Disposal Database, hosts recycling and disposal information for hundreds of products in over 110,000 listings across the country. Additionally, daily news, exclusive features and weekly emails provide more ways to inform and help people connect with the sustainability issues related to the products they buy.

SOURCE Earth911