NEW YORK, Sept. 29, 2017 /PRNewswire/ -- GreenSlate (www.gslate.com), the nationally-acclaimed entertainment payroll and business services company, which supports global franchises, independent storytellers, and award-winning productions, announced today that it has hired Toronto-based entertainment sales veteran Kerry LaiFatt. LaiFatt joins GreenSlate's business development team as a Sales Account Executive, and will focus her efforts on driving growth in the U.S. market and expanding the company's reach to Canada.
"We are thrilled to have Kerry on our team. She has a proven record of facilitating long-term business relationships with production companies and will be a huge asset to the firm," said Paul Cosentino, EVP of Sales & New Business Development. "Her approach to understanding client needs and providing solutions for the dynamic requirements of production companies fits perfectly with GreenSlate."
LaiFatt is a highly-acclaimed sales executive with an extensive background in U.S. and international sales with broadcasters and distributors. Prior to joining GreenSlate, LaiFatt spent nine years at realscreen magazine, one of the many brands of Brunico Communications—the parent company of Scripted, Playback™, strategy™, Kidscreen, and Banff World Media Festival. While at realscreen, LaiFatt handled sales efforts for the brand's print and digital publications, and was also responsible for sponsorship programs for their market-leading events including the Realscreen Summit, Realscreen West, and Realscreen London.
"I am honored to join GreenSlate, which has built a reputation as the go-to, forward-thinking payroll and business services provider for the entertainment industry," said LaiFatt. "I look forward to working with the sales team to drive U.S. market share growth, and expanding GreenSlate's reach to Canada."
Leveraging two decades of experience in the entertainment industry, GreenSlate advances the business of content production by seamlessly integrating people, processes, and technology to meet the essential business needs of content producers. GreenSlate supports global franchises, independent storytellers, and award-winning productions, with clients including Oscar 2017's Best Picture Winner "Moonlight," Oscar 2017's Best Documentary (Feature) "O.J. Made in America," Comedy Central's "Inside Amy Schumer" and "Broad City," and more.
Simplifying what shouldn't be complicated, GreenSlate builds the industry's most intuitive production accounting software, paperless payroll processing, and digital workflow solutions, with more innovative applications and products on the way. From budget to delivery, GreenSlate's technology, tax management, and benefits services enable production teams to focus more on what they do best - creating inspiring content.
GreenSlate. Evolving the industry, one production at a time. For more information, visit www.gslate.com.